BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites. Tubular Labs already gives publishers monthly rankings that show which videos got the most views on Facebook, YouTube and Twitter, but it is difficult to define whether those views actually influence audiences. Advertisers want to see exactly what value they get from a video or article they sponsor, not just how many views or clicks they tallied."There need to be better ways to measure quality engagement and quality viewership on video," says Ashish Patel, Group Nine's chief insights officer. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
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BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites.... Continue reading at Advertising Age
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
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VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday
[ Digiday | 2023-09-20 04:01:00 UTC ]
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Their young audience made them the envy of the media’s old guard. But, ultimately, they couldn’t convert this into profitAfter Rupert Murdoch invested tens of millions of pounds in his digital publishing company in 2013, Shane Smith, boss of Vice Media, laughed at how much old media companies... Continue reading at The Guardian
[ The Guardian | 2023-05-20 07:00:50 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Led by impressive growth from Pushkin Press, four of the members of the Independent Alliance posted record annual totals, despite missing 10 weeks of sales data in 2021, in a year that saw most of the group’s members flourish. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 22:16:43 UTC ]
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The National Literacy Trust (NLT) is partnering with Penguin Random House (PRH) to form a national alliance addressing "the chronic lack" of investment in primary school libraries in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 10:42:55 UTC ]
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An open invitation from figures including Nikesh Shukla and Yara Rodrigues Fowler has been issued for people in the trade to form a group that will "change the UK publishing industry for the better". Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 01:23:23 UTC ]
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Vice Media Group has named Ogilvy's Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio's branding, communications and marketing internationally, leading the brand narrative for the... Continue reading at AdWeek
[ AdWeek | 2020-10-02 15:56:59 UTC ]
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Book Industry Communication (BIC) has formed an international green book supply chain alliance with BookNet Canada and US body the Book Industry Study Group (BISG). Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 14:41:05 UTC ]
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Hearst today announced that Neeraj Khemlani has been named executive vice president and deputy group head of Hearst Newspapers. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-17 23:12:56 UTC ]
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Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-23 04:01:04 UTC ]
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Sourcebooks has formed a new international sales group and hired Shawn Abraham as director of the new unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-08 04:00:00 UTC ]
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A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
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Baker & Taylor Publishers Services will offer distribution and other functions to children’s, trade, K‐12, higher education and academic publishers. To help lead the unit, B&T has hired distribution veteran Mark Suchomel as senior v-p of sales & client services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-02 00:00:00 UTC ]
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Association of Online Publishers Digital Publishing Awards give consumer publisher of the year award to newspaperThe Guardian picked up three prizes at this year’s Association of Online Publishers (AOP) Digital Publishing Awards, including consumer digital publisher of the year and best mobile... Continue reading at The Guardian
[ The Guardian | 2015-07-03 00:00:00 UTC ]
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Another week, another digital media company with a big funding round.Woven Digital has raised $18 million in the company's second funding round since its 2010 launch. Woven intends to use the funding money to add more people to its ad sales and editorial teams, grow its video business into... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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As part of its transition to become a pure digital business, the higher education learning platform is partnering with Ingram on print textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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