BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites. Tubular Labs already gives publishers monthly rankings that show which videos got the most views on Facebook, YouTube and Twitter, but it is difficult to define whether those views actually influence audiences. Advertisers want to see exactly what value they get from a video or article they sponsor, not just how many views or clicks they tallied."There need to be better ways to measure quality engagement and quality viewership on video," says Ashish Patel, Group Nine's chief insights officer. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
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Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on... Continue reading at AdWeek
[ AdWeek | 2024-01-18 10:34:51 UTC ]
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Jean V. Naggar Literary Agency has acquired cookbook-focused literary agency the Ekus Group, which will operate as a boutique culinary division. Owner Sally Ekus will head up representation of cookbook and lifestyle titles as senior literary agent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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This year, 100% of Hachette Book Group's overall paper usage came from Forest Stewardship Certified and Sustainable Forestry Initiative fiber. Use of recycled fiber, however, fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-19 05:00:00 UTC ]
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The former chief of Quarto and Welbeck, Marcus Leaver announces the formation of a new publisher, the Gemini Books Group. The post In the UK: Marcus Leaver Announces Gemini Books Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-04 20:15:51 UTC ]
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The former Sterling Publishing, Quarto Publishing, and Welbeck Publishing Group head has formed Gemini Books Group, which will focus on publishing nonfiction gift books and children’s books in both the U.K. and U.S. markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-04 05:00:00 UTC ]
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Salem Media Group, parent company of Regnery Publishing, has been selling assets in an effort to cut its debt debt load, but a proposed sale of the publisher has been called off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 05:00:00 UTC ]
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The head of Hachette Book Group, Michael Pietsch, is retiring as CEO and will be succeeded by Hachette UK CEO David Shelley Continue reading at ABC News
[ ABC News | 2023-11-14 20:46:13 UTC ]
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Michael Pietsch will be replaced on Jan. 1 by the chief executive of Hachette UK, who will helm both divisions, bringing them into closer alignment. Continue reading at The New York Times
[ The New York Times | 2023-11-14 20:01:58 UTC ]
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Under what it calls a "new English-language management structure," Hachette Livre has named Hachette UK CEO David Shelley head of both Hachette Book Group and HUK, while current HBG CEO Michael Pietsch will retire as CEO and serve as chairman of the new group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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After executive roles at Grosset & Dunlap and Simon & Schuster, Artenstein launched RGA/Lowell House in 1984, and sold the company to the NTC/Contemporary Publishing Group in 1998. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-13 05:00:00 UTC ]
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Our annual ranking of the world’s biggest book publishers was once again topped by the STM and legal giant, which toppled Pearson from its perch in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times
[ The New York Times | 2023-10-27 16:26:21 UTC ]
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At the age of 28, Keith Hodder hadn’t had a sip of alcohol, a drag of a cigarette or even a cup of coffee. Today he's out to challenge his vices one by one in order to be more comfortable with being vulnerable and to understand why he was being so judgmental toward others and himself in the... Continue reading at CBC
[ CBC | 2023-10-21 08:00:00 UTC ]
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CEO Michael Pietsch said the 5.2% decline was attributable to "a lighter publication schedule" compared to the same period last year and "a downward trend" in the overall publishing market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
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'To bring our sales and publishing teams even closer together,' says Michael Pietsch, Lauren Monaco follows Alison Lazarus at HBG. The post Hachette Book Group Names Lauren Monaco as EVP, Director of Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-20 21:48:53 UTC ]
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JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at Advertising Age
[ Advertising Age | 2023-09-20 12:00:00 UTC ]
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Kara Welsh, president of PRH’s Ballantine Group—home of the Ballantine Bantam Dell imprints—announced a number of editorial promotions within the group. Those include the promotion of Kara Cesare to v-p and editor-in-chief of BBD. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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An exhibition about the bohemian set’s “philosophy of fashion” goes deeper than just clothes. Continue reading at The New York Times
[ The New York Times | 2023-09-15 15:51:18 UTC ]
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The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 20:19:52 UTC ]
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