BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites. Tubular Labs already gives publishers monthly rankings that show which videos got the most views on Facebook, YouTube and Twitter, but it is difficult to define whether those views actually influence audiences. Advertisers want to see exactly what value they get from a video or article they sponsor, not just how many views or clicks they tallied."There need to be better ways to measure quality engagement and quality viewership on video," says Ashish Patel, Group Nine's chief insights officer. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
News tagged with:
#digital publishers
#tubular labs
Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 13:51:57 UTC ]
More news stories like this | News stories tagged with:
#entire company
#executive chairman
#nielsen
Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek
[ AdWeek | 2023-09-14 13:35:17 UTC ]
More news stories like this | News stories tagged with:
#nielsen names
#effective immediately
#executive chairman
#nielsen
In Alissa Hattman’s debut novel Sift, the world, at first, appears hostile to life, nearly uninhabitable. Skies darken with toxins and smoke. Food, especially produce, is scarce. Drinking water is limited, a result of rivers and other natural bodies that have been poisoned. Fires rage and a... Continue reading at Electric Literature
[ Electric Literature | 2023-09-05 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#electric literature
#debut novel
Worzalla, one of a shrinking number of independent printers in the U.S., has been acquired by CJK Group. The purchase marks CJK's third acquisition of a printer this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#shrinking number
#cjk group
The combination of its decision to streamline its business and softer industry sales resulted in revenue at Quarto Group falling 16% in the first half of 2023, to $52 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#earnings fall
#quarto
Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age
[ Advertising Age | 2023-08-17 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian
[ The Guardian | 2023-08-10 12:57:44 UTC ]
More news stories like this | News stories tagged with:
#daily telegraph
#low pay
#yorkshire post
#stock market
The U.A.E.'s Kalimat Group and Penguin Random House India have entered into a partnership to translate books from Arabic to English and English into Arabic, for global distribution. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#prh india
#kalimat group
#global distribution
#penguin random house
Sales at Hachette Book Group fell 8.6% in the first six months of 2023 compared to the first half of 2022, parent company Lagardère reported. Sales for all of Lagardère Publishing fell 2.5%, and profits dropped 16%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#lagardère
#book group
The 28-page complaint claims that the law—which is set to take effect in September—would impose sweeping, vague, and unconstitutional content-based restrictions and unduly burden booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
More news stories like this |
The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading at AdWeek
[ AdWeek | 2023-07-24 11:37:29 UTC ]
More news stories like this | News stories tagged with:
#vice media
#rare glimpse
#digital media
With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book imprints
#reach readers
#children’s book
After more than a decade at Amazon Publishing, Mikyla Bruder returns to lead Chronicle's art, entertainment, food and lifestyle, and children’s publishing groups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#chronicle books
#group publisher
#amazon publishing
#publishing groups
Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO. Continue reading at Advertising Age
[ Advertising Age | 2023-06-20 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#warner bros
#nielsen
Rev. Linda Barnes Popham says she’ll keep leading her Baptist church in Kentucky so long as her congregation stands behind her. Continue reading at CBC
[ CBC | 2023-06-14 22:50:19 UTC ]
More news stories like this |
I’ve always loved art that leans into its medium: literature that resists film or television adaptation, theater that breaks the fourth wall. The economy delights me, no piece out of place, not only structure but form a major pillar of the work. What can one art form do that another cannot? How... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-13 08:52:52 UTC ]
More news stories like this | News stories tagged with:
#art form
#novels inspired
#television adaptation
A survey by the Publishers Association found reading to be more popular than going to the cinema or browsing social media, coming second only to watching TVMore people plan to escape into books than go to the cinema this summer, new polling from the Publishers Association has found.The survey by... Continue reading at The Guardian
[ The Guardian | 2023-06-08 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#books offer
#publishers association
The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”. Continue reading at Media Week
[ Media Week | 2023-06-05 12:11:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
A lawsuit says the edict “forces bookstores and libraries to self-censor in a way that is antithetical to their core purposes.” Continue reading at The New York Times
[ The New York Times | 2023-06-02 18:12:34 UTC ]
More news stories like this | News stories tagged with:
#libraries
Working with the Booker Prize Foundation, Dua Lipa recently visited HMP Downview, a women’s prison in Surrey, to get a firsthand glimpse of Books Unlocked, a program set up by the BPF and the National Literacy to foster a culture of reading for incarcerated people. Lipa, who recently launched a... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-02 14:54:54 UTC ]
More news stories like this | News stories tagged with:
#books unlocked
#incarcerated people
#recently launched
#book club