Mashable Shop Is a Native Ad That's Also an Online Store

Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday Mashable will open Mashable Shop on its site. And in a native advertising spin on e-commerce, the new e-commerce section of Mashable.com will be sponsored by Visa and incorporate the company's Visa Checkout payment service.Mashable Shop will be in business through 2016 and feature products from some brands that Visa considers partners as well as a few tech products from crowdfunding site Kickstarter. It will also feature Mashable-branded clothes and accessories created by Mashable's creative arm, Collective, which also runs its Snapchat Discover channel, in an effort to promote Mashable's own brand. In addition to the revenue from Visa's sponsorship, Mashable will only be making money from sales of its own goods, which will include Mashable-branded hoodies, sunglasses and a hacky sack. Revenue from Visa partners' products and the Kickstarter products will go entirely to their respective creators, according to Mashable CMO Stacy Martinet. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-25 00:00:00 UTC ]
News tagged with: #online store #digital publishers #branded videos #making money

Other Publishing stories related to: 'Mashable Shop Is a Native Ad That's Also an Online Store'

Mashable Shop Is a Native Ad That's Also an Online Store

Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age

[ Advertising Age | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online store #digital publishers #branded videos #making money

Add a kick to your online shopping with these rare books from MoMA Design Store.

Here’s some news to mix up your quarantine-driven online shopping life: the MoMA Design Store has just released a selection of rare books from its archive, and they’re now on sale at its website. The books include seminal texts like a first edition of William Eggleston’s Guide by John Szarkowski... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-20 20:00:04 UTC ]
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Online book shopping overtakes in-store for first time

Print book sales showed "continuing resilience" in 2014, with overall spending on print and digital titles increasing across the year. Meanwhile, online book buying overtook in-store book buying for the first time last year. In 2014, sales of print and ebooks stood at £2.2bn, up 4% from the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Media Decoder Blog: Many Online Book Buyers First Shop Around in Stores

According to a survey, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Continue reading at The New York Times

[ The New York Times | 2011-12-05 00:00:00 UTC ]
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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

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Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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Amazon to close Book Depository online shop

Gloucester-based bookseller bought by the retail giant in 2011 will shut at the end of AprilThe online shop Book Depository is due to close at the end of April, vendors and publishing partners have been told. This comes after the bookseller’s parent company Amazon announced it had decided to... Continue reading at The Guardian

[ The Guardian | 2023-04-04 11:07:43 UTC ]
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Chancellor to offer shops £6k 'restart grants' and ponders online retail tax

Chancellor Rishi Sunak will offer shops in England grants of up to £6,000 to help them start trading again in this week's Budget and may also be planning a tax on online retail. Continue reading at The Bookseller

[ The Bookseller | 2021-02-28 15:29:53 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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Farrago launches online e-book shop

Duckworth imprint Farrago has this week launched its own online shop for e-book readers. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 13:25:47 UTC ]
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Booksellers See Subdued In-Store Holiday Sales, Online Eruption

Booksellers reported a significant drop in customer traffic and a commensurate drop in sales, but online orders were way up, forcing bookstores to adapt. Barack Obama's memoir and Jeff Kinney's latest were the most popular titles over the Thanksgiving weekend at stores surveyed by 'PW.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-03 05:00:00 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Booksellers Look to Curbsides and Online Sales, Not In-Store Customers

As states establish reopening timelines and Covid-19 infection rates continue to rise in various parts of the country, bookstores are not reopening in any conventional sense—nor do many owners intend to. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-12 04:00:00 UTC ]
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Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Innovative indies find online silver lining as coronavirus closes stores

Indie bookshops are focusing on online sales and coming up with innovative ideas for business after the coronavirus crisis forced physical stores to close. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 17:14:30 UTC ]
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W H Smith closes 60% of stores as Johnson shuts shops and libraries

W H Smith has closed around 60% of its shops after the Prime Minister ordered non-essential stores to shut owing to the coronavirus outbreak. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:27:47 UTC ]
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De-clutter guru Marie Kondo opens online store

After preaching against household clutter, the best-selling author is launching a store selling homeware. Continue reading at BBC World

[ BBC World | 2019-11-18 16:49:24 UTC ]
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Making their Mark: Triple celebration in store as Hamilton comic book shop turns 30

There's a lot of work - and a lot of fun - involved in the business of selling comics, Chris Lander tells Mike Mather. Continue reading at Stuff

[ Stuff | 2019-05-02 00:00:00 UTC ]
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India wants to keep online shopping data close to home

India published a draft e-commerce policy that could have a big impact on major players like Amazon and Walmart-owned Flipkart, as well as foreshadow regulations for social media companies like Facebook Inc. and Google. The policy calls for "consumer... Continue reading at Engadget

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