How publishers squeeze new traffic out of their old content

Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of their monthly traffic from old pieces. They're doing it by updating their stories more frequently, often multiple times per year, creating new sections and contexts for their content, and disseminating it at strategic times via social media and newsletters. The post How publishers squeeze new traffic out of their old content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-11 00:00:00 UTC ]
News tagged with: #multiple times #digital publishers #content appeared #evergreen content #monthly traffic

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‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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Declining Facebook reach squeezes publishers’ branded-content business

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[ Digiday | 2018-02-22 00:00:00 UTC ]
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Meta to Stop Paying U.S. Publishers for News Content

Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek

[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Supply Squeeze, Changing Consumer Behavior Challenges Publishers

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[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
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Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content

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[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
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Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

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‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content

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[ Digiday | 2020-11-17 05:01:17 UTC ]
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‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt

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[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
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[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

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[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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[ Digiday | 2019-12-10 05:01:35 UTC ]
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[ AdWeek | 2019-06-27 14:00:59 UTC ]
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[ Digiday | 2019-06-11 04:03:29 UTC ]
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