How publishers squeeze new traffic out of their old content

Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of their monthly traffic from old pieces. They're doing it by updating their stories more frequently, often multiple times per year, creating new sections and contexts for their content, and disseminating it at strategic times via social media and newsletters. The post How publishers squeeze new traffic out of their old content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-11 00:00:00 UTC ]
News tagged with: #monthly traffic #evergreen content #content appeared #digital publishers #multiple times

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Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
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Uh-oh, some publishers see a drop in Facebook traffic

Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook traffic #double-digit drops #flip side #news feeds

Five Ways Publishers Can Improve their Content's Visibility

Book discovery is about more than simple metadata. Here are five things publishers can do to make their products easier for consumers to find. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ways publishers #book discovery #things publishers

Is Facebook Driving Less Traffic to Publishers’ Sites?

Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask.   In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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Snapchat Finally Enables Publishers to 'Deep Link' to Their Discover Content

Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today.   The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners

Facebook's Traffic to Top Publishers Fell 32 Percent Since January

While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply.   Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
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The Distributed Content Landscape: ?an Overview for Publishers

In the future, we may remember 2015 as the year when content fragmentation hit the mainstream. Facebook Instant Articles (or Facebook IA in the interest of brevity), Snapchat Discover, Apple News, Twitter Moments, and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat discover #apple news

Publishers more content with digital transition than authors

Publishers are more content about how the book business is weathering the digital transition than authors, early results of the FutureBook Digital Census have found. The Digital Census, the annual tracker of the book business’ digital evolution, was launched two weeks ago and so far more than... Continue reading at The Bookseller

[ The Bookseller | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition #book business #early results #digital census #annual tracker #digital evolution

Permission based publishing lets users keep control of content

Once content has been published online it's almost impossible to retain control and know who sees it or where it's distributed. A new solution from StoryCloud seeks to offer online content publishers control over how their material is consumed. Called Share By it provides user-controlled file... Continue reading at Betanews

[ Betanews | 2015-09-16 00:00:00 UTC ]
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Publishers’ distributed-content headaches

Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at Digiday

[ Digiday | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #readers back #distributed content #revenue streams #big things

The Web Traffic for the World's Biggest Publishers Dropped Dramatically in April — and Nobody Can Agree Why

Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
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Publishers – Don’t Trade Your Content (Monetize It)

[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
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Slant: a publishing platform built on pay-per-click content

Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday

[ Digiday | 2015-08-12 00:00:00 UTC ]
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Adobe's new Digital Publishing suite puts the focus on mobile content

Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World

[ PC World | 2015-07-30 00:00:00 UTC ]
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Facebook and Publishers Take Cautious Approach to Content Tie-Up

The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Inside 4 UK news publishers’ content studios

The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content studios

Flipboard moves to the web with plans to host some news publishers' content

After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian

[ The Guardian | 2015-02-10 00:00:00 UTC ]
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Snapchat Does What Facebook Couldn’t: Get Publishers To Trust it with Their Content

Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
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Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek

[ AdWeek | 2015-01-06 00:00:00 UTC ]
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Publishers Sell Sponsored Content Made for Instagram, Snapchat

Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age

[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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