Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles

Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-04 00:00:00 UTC ]
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Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

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[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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Facebook anticipates federal privacy fine of up to $5 billion, sets aside $3 billion for payment

Facebook said it expects a fine of up to $5 billion from the Federal Trade Commission, which is investigating whether the social network violated its users' privacy. The company set aside $3 billion in its quarterly earnings reportWednesday as a contingency against the possible penalty but... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-25 02:15:00 UTC ]
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In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

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[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

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[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

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[ Advertising Age | 2019-10-02 21:00:00 UTC ]
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Facebook says settling FTC investigation could cost up to $5 billion

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[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
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Facebook says settling FTC investigation could cost up to $5 billion

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[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
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Google and Facebook make up less than 5 percent of publishers’ digital revenue

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[ Digiday | 2018-02-08 00:00:00 UTC ]
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Why You Should Be Prepared for Facebook Ad Prices to Rise

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Facebook shares tumble after changes to its News Feed that could shrink ad revenue

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[ Los Angeles Times | 2018-01-12 00:00:00 UTC ]
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How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

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[ AdWeek | 2018-01-06 00:00:00 UTC ]
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Facebook to stop routing ad revenue via Ireland amid pressure over taxes

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[ The Guardian | 2017-12-12 00:00:00 UTC ]
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[ Digiday | 2017-12-01 00:00:00 UTC ]
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The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

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[ AdWeek | 2017-06-13 00:00:00 UTC ]
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Facebook Says Its Network Now Serves Ads to Washington Post, Rolling Stone and 1 Billion People a Month

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[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

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[ AdWeek | 2017-01-10 00:00:00 UTC ]
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[ AdWeek | 2016-05-26 00:00:00 UTC ]
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