Reality check: Video won’t save the day for digital publishers desperate for growth

Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with legacy video companies and the costs required to create TV shows or channels. Ultimately, differentiation is going to win out and many mid-tier publications will be left in the dust. The post Reality check: Video won’t save the day for digital publishers desperate for growth appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-11 00:00:00 UTC ]
News tagged with: #growth appeared #reality check #digital publishers #meaningful revenue

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New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

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Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

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Why video is still the best investment for digital publishers

Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
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This classic economic theory could save the digital publishing business

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[ Digiday | 2018-09-13 00:00:00 UTC ]
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US Publishers’ StatShot 2017 Report: Fifth Year of Double-Digit Audiobooks Growth

The Association of American Pubslishers StatShot program cites 29.7-percent growth over 2016 in downloaded audiobook revenue, despite overall flat performance in publisher revenue in 2017. The post US Publishers’ StatShot 2017 Report: Fifth Year of Double-Digit Audiobooks Growth appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-09 00:00:00 UTC ]
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For Digital Publishers, The “Pivot To Video” Bloodbath Is Here

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[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

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‘In reality, we are a content company’: Football clubs embrace the role of digital publisher

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What’s in a name? With growth, digital publishers face tough branding questions

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Quartz's Kevin Delaney on Why a Western Focus Limits a Digital Publisher's Growth

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[ Editor & Publisher | 2015-06-09 00:00:00 UTC ]
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Reality Check: Sizing Up VC-Backed Publishers' Prospects

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Coming in 2015: reality check for VC-engorged digital media

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[ Digiday | 2015-01-06 00:00:00 UTC ]
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Digiday Video: When it comes to making good video, publishers worry about resources and cost

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[ Digiday | 2019-10-08 04:00:19 UTC ]
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