Rare, a conservative political website aimed at millennials, started two years ago as a social digital experiment by Atlanta-based Cox Media Group. But while millennials may be the most liberal age group, in less than a year, Rare's monthly traffic has soared to 9 million uniques in May, according to comScore, drawing from familiar digital publishing tricks: irreverent headlines, aggregation and aggressive social promotion. But to get there, it had to broaden its editorial mission beyond politics to frothy lifestyle content, recognizing that today's digital publishing realities meant it couldn't leave the cat videos behind. The post Rare wants to be the conservative BuzzFeed appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-17 00:00:00 UTC ]
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Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at Digiday
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Rare, a conservative political website aimed at millennials, started two years ago as a social digital experiment by Atlanta-based Cox Media Group. But while millennials may be the most liberal age group, in less than a year, Rare's monthly traffic has soared to 9 million uniques in May,... Continue reading at Digiday
[ Digiday | 2015-06-17 00:00:00 UTC ]
More news stories like this