Publishers Find Way Into Readers' Hearts Is Through Stomachs

The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more eyeballs. Food video views on Facebook, which has rewarded lifestyle publishers who post video, were up 283% last year over 2015, according to Tubular Labs.This week, Mic, the social-minded millennial site, and Complex, the lifestyle publisher, are both entering the fray with new foodie-focused fare. Meanwhile, Time Inc.'s two-month-old Well Done, which publishes direct to Facebook, just landed its first sponsor, Kraft Heinz. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
News tagged with: #post video #tubular labs #lifestyle publisher

Other news stories related to: "Publishers Find Way Into Readers' Hearts Is Through Stomachs"


Publishers Find Way Into Readers' Hearts Is Through Stomachs

The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more... Continue reading at Advertising Age

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifestyle publisher #tubular labs #post video


As Traditional Publishing Fades Away, Publishers Need to Find New Means of Distribution and Monetization

Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek

[ AdWeek | 2018-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers


Digital Publishers Find Shared Purpose at W3C Publishing Summit

Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Survey Finds 60% of Publishers Agree that Print Publishing’s Time is Limited

Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print publishers #industry leaders #print publishing #publishers agree #survey conducted


Religious Publishers Find Renewed Faith in Devotionals

Demand is high for these books that mix scripture, inspirational messages, and steps for growing one’s faith. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Why you might struggle to find this year’s International Booker winner in UK libraries – and why publishing suffers as a result

If you search for translated books all of them won’t come up in a library catalogue search. Continue reading at The Conversation

[ The Conversation | 2024-06-11 17:09:25 UTC ]
More news stories like this | News stories tagged with: #libraries #translated books #uk libraries


An indie publisher finds its future – with a public library

Angel City Press in Los Angeles has long published local authors. In a bold move, its founders are now giving the press to the city’s public library. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2024-02-28 15:49:05 UTC ]
More news stories like this | News stories tagged with: #indie publisher #bold move #public library


U.K. Publishing Spotlight: Footnote Press Finds Meaning in the Margins

The managing director of the publishing startup describes her disruptive agenda and promises a list of "strong, game-changing voices." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Independent Publishers Group Finds Some New Directions

The biggest independent book distributor in the U.S. sees opportunities in 2024 both here and in the U.K., where it has finally stabilized the United International Distribution business it bought in 2021—and where a 2023 change in Amazon's sourcing requirements has left a hole CEO Joe Matthews... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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The 10 Best Indie Publishing Companies To Follow To Find Your Next Read

What are some of the best indie publishing companies to follow to find your next excellent read? One reader investigates. Continue reading at Book Riot

[ Book Riot | 2023-11-09 11:33:00 UTC ]
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Heartland Publishers Are at the Heart of It All

Midwestern publishers find many advantages to being at the center of the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Survey Finds Self-Published Authors Making Gains

The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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Things (Some) Readers Find Annoying About Books and the Book World

Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot

[ Book Riot | 2023-03-22 10:34:00 UTC ]
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Publishers are cynically using ‘sensitivity readers’ to protect their bottom lines | Zoe Dubno

As books become intellectual property assets, publishers become asset managers trying to future-proof their toxic investmentsThe news that many of Roald Dahl’s books had been edited by the publisher Puffin to excise “offensive references to gender and race” has unleashed a brouhaha among the... Continue reading at The Guardian

[ The Guardian | 2023-03-09 11:20:19 UTC ]
More news stories like this | News stories tagged with: #puffin #future generations #literary establishment #publisher puffin #roald dahl #sensitivity readers


Wonderwell Finds Niche in Hybrid Publishing

With the company's continued growth, CEO and publisher Maggie Langrick has become one of hybrid publishing’smost outspoken advocates. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Publishing Sales Dropped 6.4% in 2022, AAP Report Finds

Sales from publishers reporting to the AAP's StatShot program were down 6.4% in 2022 compared to 2021. Sales were down in all publishing categories, with print sales off in both trade segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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New Report Finds NYC Publishing, Bookselling Jobs Fell Between 2010 and 2020

In a report designed to measure the economic impact of NYC's various publishing segments, the first-of-its-kind study found that the number of book publishing jobs dipped 1.7% between 2010 and 2020, while bookselling jobs tumbled 37.1%. The average book publishing salary was $119,000, compared... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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Publishing Perspectives Forum: ‘What Young Readers Need’

The pandemic, branding, and geopolitical politics were on the table in Juergen Boos' conversation with CEOs of Scholastic and Ravensburger. The post Publishing Perspectives Forum: ‘What Young Readers Need’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-03 14:51:13 UTC ]
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Finding a Place for Disability in Publishing

Too much work, too little money, and career decisions made in response to health care precarity: this is the reality of people with disabilities in book publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing