How Kik is using chatbots to monetize mobile messaging

Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely. We spoke with Josh Jacobs, President of Kik Services at Kik Messenger, about using ads to monetize the platform. Sponsored content by AppNexus The post How Kik is using chatbots to monetize mobile messaging appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-11 00:00:00 UTC ]

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How digital publishers are engaging the next generation

Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday

[ Digiday | 2024-06-11 13:58:51 UTC ]
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Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
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Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
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Publishers double down on events heading into 2024

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[ Digiday | 2023-11-14 05:01:00 UTC ]
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How web-based vertical video players can unlock new publisher revenue

Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday

[ Digiday | 2023-10-24 13:02:04 UTC ]
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Media Briefing: How digital publishers spent summer 2023

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[ Digiday | 2023-08-31 04:01:00 UTC ]
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Leading National Advertisers 2023—Spending is still growing, but a recession looms

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[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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After layoffs and an AI scandal, CNET's staff is unionizing

CNET, the venerable tech site which began publication nearly 30 years ago, has become the latest digital media company whose staff have chosen to band together and demand more. The CNET Media Worker's Union (CMWU) today sent a letter to Red Ventures, the private equity concern which purchased... Continue reading at Engadget

[ Engadget | 2023-05-16 16:13:18 UTC ]
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The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?

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[ AdWeek | 2023-04-10 10:00:00 UTC ]
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IAB Europe suspends consent management firms as global privacy authorities signal tougher action

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[ Digiday | 2021-09-30 04:01:00 UTC ]
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Simone Biles, Naomi Osaka, and the media’s coverage of mental health in sports

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[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

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[ Digiday | 2021-03-08 05:01:00 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

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[ Digiday | 2021-01-22 05:01:00 UTC ]
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The good and bad news of the HuffFeed deal

Yesterday, Benjamin Mullin and Keach Hagey, of the Wall Street Journal, broke a huge media-business story: BuzzFeed is buying HuffPost in a stock deal, part of a broader package that will see Verizon Media, HuffPost’s current owner, take a minority stake and make a cash investment in BuzzFeed.... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-20 13:25:55 UTC ]
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Digital publishers hunt for home on connected TV

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[ Digiday | 2020-11-04 05:01:32 UTC ]
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NewFronts 2020 will be overshadowed by COVID-19 and social unrest

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[ Advertising Age | 2020-06-19 09:00:00 UTC ]
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[ Advertising Age | 2020-05-28 13:42:00 UTC ]
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In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

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