Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely. We spoke with Josh Jacobs, President of Kik Services at Kik Messenger, about using ads to monetize the platform. Sponsored content by AppNexus The post How Kik is using chatbots to monetize mobile messaging appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-11 00:00:00 UTC ]
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It is vital that publishers implement mobile strategies and exploit data about audience, BBC media editor Amol Rajan has said, whilst discussing the challenges facing organisations such as Facebook and the BBC. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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T-Mobile US CEO John Legere wants to sell his New York penthouse for $22 million. The four-bedroom, four-bathroom apartment in Manhattan's Lincoln Square neighborhood has a view of Central Park and was originally owned by newspaper publisher William Randolph Hearst, according to the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-02-13 00:00:00 UTC ]
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AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age
[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. The post Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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In an era where food trucks are the new black, booksellers taking a page from that book by bringing books to where the customers are. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six cities--Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria,... Continue reading at AdWeek
[ AdWeek | 2018-01-11 00:00:00 UTC ]
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Fidji Simo, Facebook’s vp of product, says the platform recognizes that publishers need multiple ways to monetize their video and other content there. The post ‘Monetization is top of mind’: Facebook’s Fidji Simo says she wants to help creators to make money appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-18 00:00:00 UTC ]
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Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in... Continue reading at AdWeek
[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
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Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Sympler co-founder and CEO Ben Jenkins outlines how brands should be approaching the massive opportunity in messaging. With WhatsApp at 1 billion daily active users, and Facebook Messenger and WeChat not far behind, there is no question of the importance of messaging. In the last 12 months my... Continue reading at Fast Company
[ Fast Company | 2017-08-22 00:00:00 UTC ]
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Last year, Thomas Frank—who skyrocketed to fame by trying to define what was the matter with Kansas—published a book called Listen, Liberal: Or, What Ever Happened to the Party of the People. Scolding the Democratic Party for its closeness to financial elites, Frank’s book offered an explanation... Continue reading at Slate
[ Slate | 2017-08-07 00:00:00 UTC ]
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Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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For any major news publisher, when a story breaks overnight in particular, focus is on how to bring the information to places people can access via mobile. The post How CNN told the story of London’s Grenfell Tower fire on mobile platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-17 00:00:00 UTC ]
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With platforms and subscription services clamoring for high-quality video content, publishers are poised to reap profits from licensing video content. The post Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-22 00:00:00 UTC ]
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Look, it isn't exactly a pleasant topic, but we all need to use the potty (toilet, loo, etc.). As much as we humans want to think we are somehow above the rest of the animals on Earth, we have to pee and poop just like bears, dogs, and other creatures. It is nothing to be ashamed of. In fact,... Continue reading at Betanews
[ Betanews | 2017-06-21 00:00:00 UTC ]
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Microsoft’s Windows 10 Mobile Creators Update rides the coattails of the desktop OS, heavily leaning on improvements in Cortana and Edge to nudge Microsoft’s nearly comatose mobile platform further ahead.As the free upgrade rolls out Tuesday, our review of the Creators Update can't help but... Continue reading at PC World
[ PC World | 2017-04-25 00:00:00 UTC ]
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While Canadians are usually known for being nice, Kik is having a bit of fun at Facebook's expense this April Fools' Day. The wildly popular Waterloo, Ontario-based messaging app published a fake blog post today outlining plans to launch Storyz, a feature that lets users share photos and videos... Continue reading at AdWeek
[ AdWeek | 2017-03-31 00:00:00 UTC ]
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