Programmatic native is here, and premium publishers are wary

Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they have begun producing. The post Programmatic native is here, and premium publishers are wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-28 00:00:00 UTC ]
News tagged with: #ad tech #premium publishers #sponsored content

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Premium Publishers See Hope in 'Native' Sponsorships

Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at Editor & Publisher

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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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W&N wins seven-publisher auction for Pennock's tale of Native Americans discovering Europe

W&N has triumphed in a seven-publisher auction for Aztec historian Caroline Dodds Pennock’s untold story of the Native Americans who discovered Europe. Continue reading at The Bookseller

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In Good Company: Why Publishers Need to Communicate the Value of Premium Context

No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” right? This seemingly altruistic phrase actually comes from "Alice's Adventures in... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-07 00:00:00 UTC ]
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How Facebook is spending more to ensure wary publishers rely on it less

The pilot program is designed to improve the spread of information among local news publishers looking to modernize their businesses. The post How Facebook is spending more to ensure wary publishers rely on it less appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-19 00:00:00 UTC ]
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Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday

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Unsolicited buyout bid puts 23% premium on shares of newspaper publisher Gannett

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‘GDPR is not done’: Confessions of a publisher programmatic director

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Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers

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Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age

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Digiday Research: More publishers see programmatic revenue growth in Europe than the US

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Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017

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‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit

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Digiday Research: How Japanese publishers are approaching programmatic

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Inside French publisher programmatic cooperative La Place’s growth ambitions

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Infographic: Most publishers are choosing to sell their native ads through sponsorships

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Premium Publishers Tell P&G's Pritchard They Can Solve His Digital Ad Problems

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How Publishers Pivoted to Meet FTC’S Native Guidelines

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