For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at 'Digiday'

[ Digiday | 2023-09-22 04:01:00 UTC ]
News tagged with: #premium publishers #media execs #growing importance #ad campaigns #publishing summit

Other Publishing stories related to: 'For premium publishers, proving an advertiser’s return on investment is more important than ever'


For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #media execs #growing importance #ad campaigns #publishing summit


Publishers Prove That Investing in Talent Pays Off

Layoffs are not a new trend in the industry. They've become so frequent at both digital and print publishers that the news of new rounds of cuts is almost unsurprising.  But not all publishers are feeling the pressures to cut staff when budgets get tighter and revenue streams become shallow.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data scientists #emmy nominations


Hybrid Publisher Amplify Publishing Groups Gets Investment

Mudita Venture Partners has made an unspecified investment in the hybrid publisher the Amplify Publishing Group. Launched in 2003, Amplify publishes about 300 titles annually. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid publisher


Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad policy #paid media #news publishers


Guardian publisher defends decision to publish anti-Hamas advertisement

Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian

[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david cameron #elie wiesel #york observer


Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
More news stories like this | News stories tagged with: #publishing summit #closed doors #media briefing


Han Kang’s Nobel win is testament to importance of small press publishing

Literature in translation has long been reliant on indie presses to bring work such as the South Korean author’s to wider audiences• South Korea’s Han Kang wins 2024 Nobel prize in literature – as it happenedThe announcement of the South Korean writer Han Kang as the 2024 Nobel Literature... Continue reading at The Guardian

[ The Guardian | 2024-10-10 17:04:48 UTC ]
More news stories like this | News stories tagged with: #small press #south korea #hamish hamilton #recent work #wider audience #indie presses #nobel win #han kang


Suzanne Herz Returns to Penguin Random House as John Grisham's Publisher

John Grisham's longtime publisher will return after a buyout to oversee the publishing strategy for the John Grisham brand, "which will now live alongside the sales and corporate marketing teams," PRH CRO Jaci Updike wrote in a memo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #longtime publisher #john grisham #publishing strategy #penguin random house


Marcus Leaver Returns to Publishing with Gemini Books Group

The former Sterling Publishing, Quarto Publishing, and Welbeck Publishing Group head has formed Gemini Books Group, which will focus on publishing nonfiction gift books and children’s books in both the U.K. and U.S. markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #sterling publishing #quarto


Bruder Returns to Chronicle Books as Group Publisher

After more than a decade at Amazon Publishing, Mikyla Bruder returns to lead Chronicle's art, entertainment, food and lifestyle, and children’s publishing groups. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #group publisher #amazon publishing #publishing groups


Art Institutions Invest in Publishing

As museums and galleries seek to reach new audiences and remain relevant, their publishing operations have moved to the fore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing operations #remain relevant


Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #complete picture #digital publishing


Hachette UK buys premium notebook and diary publisher Paperblanks

Hachette UK has bought Paperblanks, described as the world’s second largest publisher of premium notebooks, journals and diaries, as part of its strategy to expand its portfolio of adjunct businesses. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 09:38:10 UTC ]
More news stories like this | News stories tagged with: #hachette uk #largest publisher #hachette


Pop-Up Magazine Publisher Chas Edwards on the return to live stage shows

Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age

[ Advertising Age | 2021-11-10 10:15:00 UTC ]
More news stories like this | News stories tagged with: #magazine publisher


European Publishers Return to FEP’s ‘Rendez-Vous’ at Frankfurt

The annual Frankfurter Buchmesse gathering of the European Federation of Publishers is set for October 21 at midday. The post European Publishers Return to FEP’s ‘Rendez-Vous’ at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-19 06:19:21 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #frankfurter buchmesse


Return of Live PNBA Delights Pacific Booksellers, Publishers

The Pacific Northwest Booksellers Association convened the first in-person fall regional conference to take place since the start of the pandemic in Portland, Ore., this week, attracting 180 booksellers, 150 publishers and 50 authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association


Travel publishers report sales uptick but warn it may take years to return to normal

Travel publishers have reported an uptick in sales in recent months as coronavirus restrictions have eased. However many warn it may be “years” until things return to normal, with some pivoting towards popular UK and activity-based guides.     Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 11:20:27 UTC ]
More news stories like this | News stories tagged with: #things return #travel publishers #recent months #coronavirus restrictions


Society of Young Publishers mentorship scheme returns

The Society of Young Publishers has opened submissions for its mentorship programme for the second year running, inviting aspiring publishers living in the UK or Ireland to apply. Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 11:10:18 UTC ]
More news stories like this | News stories tagged with: #young publishers #opened submissions #year running


Frankfurt’s Publishers Training Program Returns to Taipei’s Book Exhibition

Rights and licensing are part of the Taipei Book Fair's Publishers Training Program, produced digitally with Frankfurter Buchmesse. The post Frankfurt’s Publishers Training Program Returns to Taipei’s Book Exhibition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-22 21:19:09 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #frankfurter buchmesse