For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at 'Digiday'

[ Digiday | 2023-09-22 04:01:00 UTC ]

Other news stories related to: "For premium publishers, proving an advertiser’s return on investment is more important than ever"

ANA Bot Report Reveals Unsettling Truth About Premium Publisher Inventory

A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this

Italian Writing Festival Takes Women, Self-Publishing Seriously

The Women's Writing Festival in Matera, Italy was a showcase for the growing importance of women's fiction and self-publishing in Europe. The post Italian Writing Festival Takes Women, Self-Publishing Seriously appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-21 00:00:00 UTC ]
More news stories like this

Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-16 00:00:00 UTC ]
More news stories like this

Publishers reap the rewards of content ad network bidding wars

Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-02 00:00:00 UTC ]
More news stories like this

Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this

Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this

Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this

Premium Publishers Are Getting Victimized By Traffic Fraud, Too

In a past life, Michael Tiffany fought cyber crime for financial institutions. Then he notice the same techniques were being used to defraud the advertising industry.The problem was big enough to draw Mr. Tiffany into the battle against traffic fraud full-time and, in 2013, he started a company... Continue reading at Advertising Age

[ Advertising Age | 2014-02-12 00:00:00 UTC ]
More news stories like this

Premium Publishers See Hope in 'Native' Sponsorships

Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, &ldquo;native&rdquo; digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this

Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen

Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and... Continue reading at AdWeek

[ AdWeek | 2013-10-16 00:00:00 UTC ]
More news stories like this

'One size does not fit all', Bologna TOC hears

Discoverability, a new "format war", pricing, the growing importance of the education... Continue reading at The Bookseller

[ The Bookseller | 2012-03-19 00:00:00 UTC ]
More news stories like this

Shortlist revealed for Royal Society Winton Prize

Written By: Katie Allen Publication Date: Mon, 27/06/2011 - 10:01 Titles on waves, malaria and spiders webs have been longlisted for the Royal Society Winton Prize for Science Books. The 13 titles also include titles by Matt Ridley, Tim Flanney and Alex Bellos. Chair of judges, author Monica... Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this