A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to premium publishers is free of bots risk losing large amounts to intentional or unintentional bot fraud," the report stated.The finding -- perhaps the most startling in the study, which revealed advertisers will waste $6.3 billion dollars on ad fraud in 2015 -- demonstrates that ad fraud is not limited to the bare bones websites which are often exposed in fraud operations. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Lesley M.M. Blume tells the story of John Hersey’s influential article on the bomb’s aftermath. Continue reading at The Washington Post
[ The Washington Post | 2020-08-07 12:00:00 UTC ]
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The British publishing industry contributed £3.2bn gross value added (GVA) to the wider UK economy in 2016, according to the chief executive of the Publishers Association Stephen Lotinga. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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The PA’s annual yearbook has found across-the-board growth for the book trade, with total invoiced sales up 3.5% on its last report—but Brexit and Covid-19 could endanger the recent gains Continue reading at The Bookseller
[ The Bookseller | 2020-07-22 18:16:32 UTC ]
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Publishing Scotland has announced its new International Publishing Fellows for 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 10:20:39 UTC ]
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At BookExpo America, China Publishers Magazine offered this special report on Chinese publishing, including key players and international opportunities. The post Special Report on Chinese Publishing from China Publishers Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
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'This report is a call to action for government' on the UK market's AI policy, says the Publishers Association's Dan Conway in London. The post Publishers Association Blasts the UK Government’s Response to AI Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-08 00:00:35 UTC ]
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Months after mass layoffs threatened its future, Sports Illustrated will resume publishing after its owner reached a new rights deal with digital media company Minute Media. Continue reading at CBC
[ CBC | 2024-03-18 17:12:26 UTC ]
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'We ask politicians on all sides to recognize the publishing industry’s economic value,' says the Publishers Association's Dan Conway. The post LBF: UK Publishing’s Impact Worth £11 Billion, New Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-12 03:55:23 UTC ]
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Apple has been noticeably missing in the list of companies with their own generative AI product, but based on a new report by The New York Times, it's looking to change that real soon. In recent weeks, Apple has reportedly started negotiating with major publishers and news organizations to ask... Continue reading at Engadget
[ Engadget | 2023-12-23 07:43:48 UTC ]
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Broadcaster NDR launches investigation after Hubert Seipel admits receiving support for work on two books on Russian leaderA German publisher has announced a stop to the sale of books authored by a leading journalist and Russia expert after an investigation showed he had received at least... Continue reading at The Guardian
[ The Guardian | 2023-11-15 14:31:23 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Pan Macmillan will publish the former first minister’s as-yet-untitled memoirNicola Sturgeon’s “deeply personal and revealing” memoir will be published in 2025 by Pan Macmillan, after nine publishers bid for it at auction.After her resignation as Scotland’s first minister in February, Sturgeon... Continue reading at The Guardian
[ The Guardian | 2023-08-09 10:49:24 UTC ]
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Sixty-five percent of those responding to a survey conducted by the U.K. union that represents writers in such professions as books, film, and said that they believed that the increased use of AI will reduce their income from writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-13 04:00:00 UTC ]
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There were 669m physical books sold in the UK last year, according to new figures from the Publishers AssociationThe UK publishing industry had a “record-breaking year” in 2022, with a total income of £6.9bn.A Year in Publishing, a look at the state of the book market by trade body the... Continue reading at The Guardian
[ The Guardian | 2023-04-17 11:26:08 UTC ]
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Sub-Saharan Africa Literature and Publishing Sector Report As we look to build on our programmes with the literature and publishing sectors in Sub-Saharan Africa, the British Council has commissioned a scoping report into the trade publishing and literature sectors across nine countries in which... Continue reading at British Council global
[ British Council global | 2023-04-17 10:35:15 UTC ]
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According to Bowker, more than two million new ISBNs have been issued for indie books each year since 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Sales from publishers reporting to the AAP's StatShot program were down 6.4% in 2022 compared to 2021. Sales were down in all publishing categories, with print sales off in both trade segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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In a report designed to measure the economic impact of NYC's various publishing segments, the first-of-its-kind study found that the number of book publishing jobs dipped 1.7% between 2010 and 2020, while bookselling jobs tumbled 37.1%. The average book publishing salary was $119,000, compared... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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Eleven previously unpublished letters will go on display at the Charles Dickens Museum in London, offering an insight into the British author's life. Continue reading at The Washington Post
[ The Washington Post | 2022-08-30 12:42:27 UTC ]
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