Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in view a long time but just to get a click, and, said Mediacom’s Steve Carbone, “I’ve seen click-through rates for ads that were up for a tenth of a second.” The post Why ad buyers are slow to embrace attention metrics appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-10 00:00:00 UTC ]
News tagged with: #premium publishers #ad buyers #goal isn #long time

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Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday

[ Digiday | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #ad buyers #goal isn #long time


Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers #premium publishers


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media


Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
More news stories like this | News stories tagged with: #creative agency #adrianne pasquarelli #simon dumenco #forwarded email


Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers #cautionary tale


Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social video


“Good Girls” Ads Draw Attention Across Three Different Magazines

It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top positions #metrics show #recent waves #entertainment weekly


Beyond Impressions: A Look Into Deeper Attention Metrics

Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising partners


Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek

[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #data science #company published #trend report #media properties


Video View Metrics for Facebook and Instagram Are Being Added to CrowdTangle

Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #video views


‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads

There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slow burn


Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek

[ AdWeek | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad budgets


Why Facebook embraced the ad network model

Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
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BuzzFeed partners with GroupM, world's largest buyer of online ads

BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest buyer #online ads #online advertising #digital publishing


Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #brenda white #managing partner #big loss #total revenue


Native-Ad Metrics Startup SimpleReach Raises $9 Million

SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big round #foundational player #kirk wolfe #general partner #mk capital #atlas ventures #village ventures #native advertising #tactic embraced


Native-Ad Metrics Startup Simple Reach Raises $9 Million

SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big round #foundational player #kirk wolfe #general partner #mk capital #atlas ventures #village ventures #native advertising #tactic embraced


Marissa Mayer: Marketers Need to Embrace Native Ads

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range #general mills #hunger games