Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by advertisers. Only 9% of ad buyers have clearly... Continue reading at 'AdWeek'

[ AdWeek | 2020-09-02 14:20:11 UTC ]
News tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media

Other Publishing stories related to: 'Only 9% of Ad Buyers Have a Clear Budget for Next Year'

Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media

130-Year-Old California Bookstore Seeks Buyer

Vroman’s is a community landmark in Pasadena, Calif. Now, its longtime owner says he’s ready to turn over the reins. Continue reading at The New York Times

[ The New York Times | 2024-02-08 14:22:44 UTC ]
More news stories like this | News stories tagged with: #bookstore

Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with: #nielsen

Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book

By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned

Waterstones buyers herald 'bumper year' and look forward to healthy 2022

Waterstones buyers have heralded 2021 as a "bumper year" for publishing and are looking forward a "healthy 2022". Continue reading at The Bookseller

[ The Bookseller | 2021-12-23 01:27:33 UTC ]
More news stories like this | News stories tagged with: #bumper year

Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week

[ Media Week | 2021-04-14 15:33:07 UTC ]
More news stories like this | News stories tagged with: #news uk #hearst

National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #bouncing back #digital media

A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | News stories tagged with: #tail end #social disease #nielsen

1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst

Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers #cautionary tale

Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #tribune publishing #potential buyers

Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app

How Amazon is priming its ad business for the next year

Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age

[ Advertising Age | 2018-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-tech companies #media companies

Snapchat's UK ad revenue set to overtake Twitter's next year

UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian

[ The Guardian | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone app #hugely popular #younger users #advertising revenue #uk arm

Ad Age's Magazines of the Year 2017: See All the Winners

When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public consumption #biggest players #wenner media

Libraries Clear First Budget Hurdle in Congress

The budget battle is kicking up again in Washington, but this time with a note of optimism for libraries and library supporters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library supporters

Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek

[ AdWeek | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad budgets

A year in review: Famous five pull clear at top

Jo, Julia, Joe, Jason-and-Joel (and David) all sold more than £10m worth of print books in 2016, as the big names just kept on getting bigger. Continue reading at The Bookseller

[ The Bookseller | 2017-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #big names