Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-06 00:00:00 UTC ]

Other news stories related to: "Ad buyers: Don’t blame us for the death of the publishing middle class"


Does a Popular Children’s Book Have a Secret Political Message?

Some readers think ‘If You Give a Mouse a Cookie’ is a cautionary tale about government welfare. Continue reading at Slate

[ Slate | 2024-09-11 11:00:00 UTC ]
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Law firms are office landlords' new BFFs

In good times or hard times, lawyers always win.Revenues at the top 100 firms rose to $131 billion in 2022, the most recent year available, from $7 billion in 1986, a 19-fold increase, according to American Lawyer. Profit margins never fell below 35% in even the worst years and hit a record 45%... Continue reading at Crains New York

[ Crains New York | 2024-03-21 10:03:05 UTC ]
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Fear, biases and brinkmanship: A psychological history of the Cold War

The era's near-misses and misunderstandings serve as a cautionary tale as the United States again faces off with great-power rivals. Continue reading at The Washington Post

[ The Washington Post | 2022-07-22 12:00:30 UTC ]
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An Italian bestseller about Mussolini’s rise is a cautionary tale

Antonio Scurati's novel about Benito Mussolini is an exhaustive look at how democracy crumbles. Continue reading at The Washington Post

[ The Washington Post | 2022-04-06 11:00:35 UTC ]
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Ken Follett’s latest epic is a cautionary tale of global catastrophe

Follett’s ‘Never’ is a credibly detailed and alarmingly plausible story about a world hurtling toward nuclear war. Continue reading at The Washington Post

[ The Washington Post | 2021-11-09 11:00:00 UTC ]
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The post-apocalyptic world of Joy Williams’s ‘Harrow’ reads like a cautionary tale

Williams’s urgent novel takes place on the shore of a rotting lake, where a group of eco-warriors has gathered. Continue reading at The Washington Post

[ The Washington Post | 2021-09-23 13:46:54 UTC ]
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How Cuomo's Book Became a Cautionary Tale

The pandemic memoir “American Crisis” has become a financial and ethical headache for Penguin Random House, dragging the company into the scandals that prompted the governor’s resignation announcement. Continue reading at The New York Times

[ The New York Times | 2021-08-10 22:21:07 UTC ]
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If you’re thinking of a drastic lifestyle change, ‘Off Grid Life’ will feed your fantasy (or kill it)

Foster Huntington’s follow-up to “Van Life” is a both a celebration and a cautionary tale. Continue reading at The Washington Post

[ The Washington Post | 2020-10-30 13:00:00 UTC ]
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Killing millions from behind their desks

Dan Gretton offers a cautionary tale of bureaucratic slaughter past and present. Continue reading at The Washington Post

[ The Washington Post | 2020-09-25 12:00:00 UTC ]
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Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
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7 Takeaways From ‘Melania and Me,’ by the First Lady’s Former Friend

Stephanie Winston Wolkoff was part of the Trumps’ inner circle — until she wasn’t. Her memoir is a cautionary tale. Continue reading at The New York Times

[ The New York Times | 2020-08-28 21:34:51 UTC ]
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Here’s How the IAB’s NewFronts Work

Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan,... Continue reading at AdWeek

[ AdWeek | 2020-06-22 11:00:36 UTC ]
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Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-06 00:00:00 UTC ]
More news stories like this


Hillary Clinton to kick off book tour for 'What Happened'

Clinton's new book is a personal memoir about her campaign as well as a 'cautionary tale' about Russian interference in the election. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2017-09-01 00:00:00 UTC ]
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Hillary Clinton to 'let her guard down' in candid 2016 election memoir

What Happened, due out in September, will tell her story of the electoral battle with Donald Trump in ‘a deeply intimate account and a cautionary tale for the nation’Hillary Clinton has promised that she will be “letting [her] guard down” in the most personal book she has yet written: a memoir... Continue reading at The Guardian

[ The Guardian | 2017-07-27 00:00:00 UTC ]
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Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Can We Stop Ad Creep?

Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio... Continue reading at Fast Company

[ Fast Company | 2017-05-02 00:00:00 UTC ]
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NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify. NowThis president Athan... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
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On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday

[ Digiday | 2015-08-31 00:00:00 UTC ]
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