Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-06 00:00:00 UTC ]
News tagged with: #ad buyers #cautionary tale

Other Publishing stories related to: 'Ad buyers: Don’t blame us for the death of the publishing middle class'

Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers #cautionary tale

Diversity in publishing – still hideously middle-class and white?

Two years ago, we called publishers to account for the glaring lack of diversity in the industry. Pledges were made and initiatives set up. Have things improved?Find out about the new projects to encourage inclusivity in the book businessIn December 2015, British publishing stood accused of... Continue reading at The Guardian

[ The Guardian | 2017-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary festivals #carnegie medal #tv writers #bame writers

Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #procter gamble #ripple effects #production companies

Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make

Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll move

Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad policy #paid media #news publishers

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #native ads #ad blocking

Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored articles #todd haskell #digital arm #high quality

News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #broader effort #publishers including

How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publisher

News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant

John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with: #christmas ad #picture book #trouble-making dragon #fire-sneezing dragon #self-published children #striking similarity #john lewis #children’s book

Working Class Writers' Festival seeks publisher sponsorship for 2022

The Working Class Writers' Festival is urging publishers to demonstrate their commitment to diversity by investing in sponsorship for next year's event.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 12:00:51 UTC ]
More news stories like this | News stories tagged with: #urging publishers

Nick Cave to publish book about the years after his son’s death

Faith, Hope and Carnage will reflect on the singer’s experience of grief and tragedy after Arthur, his child, died six years ago aged 15 Nick Cave will share his perspective on the years following his son’s death in a new book, it has been announced.Drawn from more than 40 hours of interviews... Continue reading at The Guardian

[ The Guardian | 2021-09-17 08:54:05 UTC ]
More news stories like this | News stories tagged with: #nick cave #personal life #publish book

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

Chimamanda Ngozi Adichie to publish memoir about her father's death

Notes on Grief will recount the life of ‘a remarkable man of kindness and charm’ and the author’s struggle to absorb his loss during lockdown last yearChimamanda Ngozi Adichie has written a memoir about the sudden death of her father in lockdown last year. Notes on Grief, by the Orange... Continue reading at The Guardian

[ The Guardian | 2021-02-11 14:18:53 UTC ]
More news stories like this | News stories tagged with: #sudden death #publish memoir #yellow sun #died unexpectedly #prize-winning author #memoir

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers

J.R.R. Tolkien’s previously unseen essays about Middle-earth will be published in June.

The Nature of Middle-earth, a collection of previously unpublished J.R.R. Tolkien essays exploring the world of Middle-earth, will be released by HarperCollins in June 2021. The work will be edited by Carl F. Hostetter, Tolkien expert and head of the Elvish Linguistic Fellowship. These essays... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-19 16:26:17 UTC ]
More news stories like this | News stories tagged with: #previously unpublished #chris smith #literary hub #harpercollins

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing