Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine is the publication that will create a video series for Musical.ly focusing on beauty and fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
Publishers and literary agents report their books to film deals, and the year ahead already is a standout for film and television adaptations. The post Books To Screen Edition: Literary Agents’ and Rights Directors’ Film Deals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-11 15:09:04 UTC ]
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Publishing bosses and influencers from across the trade share their predictions and expectations for the year ahead, with environmental progress and diversity strongly prioritised across the board. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 14:43:20 UTC ]
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Senior figures from across the publishing industry have shared their predictions for the year ahead with The Bookseller, with support for high-street retailers and further implementation of diversity practices cited as essential steps. Continue reading at The Bookseller
[ The Bookseller | 2021-01-07 21:52:12 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan,... Continue reading at AdWeek
[ AdWeek | 2020-06-22 11:00:36 UTC ]
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Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday
[ Digiday | 2020-05-28 01:23:59 UTC ]
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If you are currently living out your quarantine with an argumentative reader of fantasy and science fiction (possibly this person is your child, who knows), or if you aren’t but would like to be, you may get a kick out of this new video series from Penguin Random House, in which noted authors of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-07 14:08:45 UTC ]
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Simon Cowell, David Mitchell, Jess Phillips, Maggie O’Farrell and poet Hollie McNish were some of the guest authors spotlighted at Hachette UK’s annual showcase, taking editors on a whistlestop tour of its key publishing across divisions for the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 00:51:49 UTC ]
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Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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Black & White Publishing enters its third decade on the back of a superb, near-record set of results, spurred by strong sales of rugby player Doddie Weir’s memoir. Its co-founders discuss the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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The increasing popularity of podcasts has seen a number of new entrants: Alex Reads of Mostly Lit shares seven recommendations for the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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Following on from The Bookseller's 'alternative' predictions for 2019, senior figures share their hopes and expectations for the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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The executive chairman of the Booksellers Association has called for positivity in the year ahead as he says booksellers are bucking the trend of high street closures. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
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Seventeen magazine says they will only print special issues next year, timed around news events and "key moments" for readers as Hearst prioritizes growing its brands digitally. "Seventeen is leading an authentic conversation with a growing audience, from social issues to important life advice,... Continue reading at AdWeek
[ AdWeek | 2018-11-16 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age
[ Advertising Age | 2018-09-12 00:00:00 UTC ]
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A 20% increase in its consumer group contributed to double-digit gains in sales and earnings at Bloomsbury for 2018. The U.K. house has ambitious plans for the current year, including an acceleration of its growth in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
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Will this be the year magazine media turns itself around, or should we expect more doom and gloom? The post 3 Predictions for Magazine Media in the Year Ahead appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-11 00:00:00 UTC ]
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