Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine is the publication that will create a video series for Musical.ly focusing on beauty and fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-04 00:00:00 UTC ]

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New Year, New Zuck: What Facebook's CEO Really Wants to Say About the Year Ahead at Facebook

Mark Zuckerberg has issued his annual New Year challenge to himself, and it's a big one: Fixing Facebook.The hoodie-wearing CEO, who has previously taken on learning Mandarin, reading books and visiting new parts of the country, is setting a less concrete goal in focusing on fixing important... Continue reading at Advertising Age

[ Advertising Age | 2018-01-05 00:00:00 UTC ]
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Trend-Spotting: Where Publishers Will Prioritize Their Investing in 2018

TK publishers tell us where they'll focus their initiatives in the year ahead, and the investments that will be needed to support them. The post Trend-Spotting: Where Publishers Will Prioritize Their Investing in 2018 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-29 00:00:00 UTC ]
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Seventeen in 2017: How a 73-Year-Old Publication Keeps Up With Gen Z, Politics and News Feeds

Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek

[ AdWeek | 2017-12-18 00:00:00 UTC ]
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Authors Guild Survey Points to Translators’ Challenges in Year Ahead: Earnings, Contracts, Credit

Only 14 of 205 respondents to an unprecedented Authors Guild survey said that 100 percent of their income is from translation and related activities. The post Authors Guild Survey Points to Translators’ Challenges in Year Ahead: Earnings, Contracts, Credit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-16 00:00:00 UTC ]
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2018 will be the year Facebook makes nice with publishers

In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform. The post 2018 will be the year Facebook makes nice with publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-15 00:00:00 UTC ]
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Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch

Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-21 00:00:00 UTC ]
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Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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The Essex Serpent beats Beatrix and Harry Potter to book prize

Sarah Perry's novel The Essex Serpent is named Waterstones Book of the Year ahead of a Beatrix Potter manuscript and a Harry Potter playscript. Continue reading at BBC News

[ BBC News | 2016-12-01 00:00:00 UTC ]
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NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify. NowThis president Athan... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
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On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday

[ Digiday | 2015-08-31 00:00:00 UTC ]
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Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday

[ Digiday | 2015-07-10 00:00:00 UTC ]
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Don't Wait for NewFront Pitches: Here are the Top Beauty and Style Channels on YouTube (and How Much They Earn)

As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most... Continue reading at Advertising Age

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Stephen King to release story collection

A collection of stories from Stephen King and the autobiography of footballer Didier Drogba will be among the new releases from Hodder & Stoughton this year. The Hachette UK division last night (12th March) held its annual showcase event, unveiling its highlights for the year ahead, which... Continue reading at The Bookseller

[ The Bookseller | 2015-03-14 00:00:00 UTC ]
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Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-16 00:00:00 UTC ]
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Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Conde Nast Drops Longstanding Policy Affecting Beauty Advertisers

A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-09 00:00:00 UTC ]
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Vibrant Book City, Dynamic Winter Institute

Despite the elephant in the room, or more specifically down the street, booksellers are optimistic about the year ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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'Excellent' Holiday for Many Indies

PW's annual end-of-the-year survey of indie booksellers found many happy with 2013 and optimistic about the year ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday

[ Digiday | 2013-10-25 00:00:00 UTC ]
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