Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine is the publication that will create a video series for Musical.ly focusing on beauty and fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-04 00:00:00 UTC ]

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Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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"Prudent" Egmont profits rise

Written By: Caroline Horn Publication Date: Thu, 21/04/2011 - 07:45 Egmont UK remains acquisitive but is predicting a "flat" year ahead. The specialist children's publisher reported sales down nearly 8% at £45.9m for the 12 months to 31st December 2010 (£49.7m in 2009) although pretax profits... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Hearst Magazines Digital Media Announces Staff Changes

Hearst Magazines Digital Media announced several changes to its roster today. Julie Hocheiser is now site director for Seventeen.com. Hocheiser served previously as the senior web editor for the Hearst Teen Network. Neha Gandhi also joined Seventeen.com as a web editor. Gandhi is the former... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
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Reed Elsevier declines by 1%

Written By: Graeme Neill Publication Date: Thu, 17/02/2011 - 09:32 Adjusted operating profit at Reed Elsevier declined by 1% to £1.56bn in 2010 as the publisher spoke of "encouraging" prospects for the year ahead. Revenue was flat at £6.06bn across the whole company, although at Elsevier,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-17 00:00:00 UTC ]
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Newsweek Redesign on the Way?

Days after Newsweek and the Daily Beast officially merged, reports come that a redesigned Newsweek is about to make the rounds among ad buyers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-04 00:00:00 UTC ]
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