Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is associated with premium content. Sponsored by Audience Accelerator.The post Publishers’ Revenues From Audience Extension Poised to Double in 2014 appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2013-10-25 00:00:00 UTC ]
A vote at the EU and a new report from the House of Lords in London prompts international publishing leadership approval, determination. The post Publishers’ Upbeat Assessments of AI Policy Developments appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-02 19:47:50 UTC ]
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Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
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Publishers and literary agents report their books to film deals, and the year ahead already is a standout for film and television adaptations. The post Books To Screen Edition: Literary Agents’ and Rights Directors’ Film Deals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-11 15:09:04 UTC ]
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Publishing bosses and influencers from across the trade share their predictions and expectations for the year ahead, with environmental progress and diversity strongly prioritised across the board. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 14:43:20 UTC ]
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The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday
[ Digiday | 2021-04-26 04:01:00 UTC ]
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Senior figures from across the publishing industry have shared their predictions for the year ahead with The Bookseller, with support for high-street retailers and further implementation of diversity practices cited as essential steps. Continue reading at The Bookseller
[ The Bookseller | 2021-01-07 21:52:12 UTC ]
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Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday
[ Digiday | 2020-05-28 01:23:59 UTC ]
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Simon Cowell, David Mitchell, Jess Phillips, Maggie O’Farrell and poet Hollie McNish were some of the guest authors spotlighted at Hachette UK’s annual showcase, taking editors on a whistlestop tour of its key publishing across divisions for the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 00:51:49 UTC ]
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Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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UK home secretary says they ‘have responsibility not to do terrorists’ work for them’Internet companies who allow the distribution of banned content “should be prepared to face the full force of the law”, Sajid Javid has said, as he called on people to stop watching and sharing the livestream... Continue reading at The Guardian
[ The Guardian | 2019-03-16 00:00:00 UTC ]
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If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Sponsored by Cxense. The post Publishers have a problem: Their paywalls are too steep... Continue reading at Digiday
[ Digiday | 2019-02-28 00:00:00 UTC ]
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Black & White Publishing enters its third decade on the back of a superb, near-record set of results, spurred by strong sales of rugby player Doddie Weir’s memoir. Its co-founders discuss the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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The increasing popularity of podcasts has seen a number of new entrants: Alex Reads of Mostly Lit shares seven recommendations for the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Following on from The Bookseller's 'alternative' predictions for 2019, senior figures share their hopes and expectations for the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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The executive chairman of the Booksellers Association has called for positivity in the year ahead as he says booksellers are bucking the trend of high street closures. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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European publishers remain determined to make alliances work to compete with Facebook and Google for ad revenue. The post Publishers use Cannes Lions to reassert their influence appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-21 00:00:00 UTC ]
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Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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