Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat already has expanded the universe for its videos, with publishers and partner apps able to show Stories, the videos that disappear in 24 hours, but it has not done the same for ads. Snapchat is hosting its first marquee developer conference, Snap Partner Summit 2019, in Los Angeles, where it will reveal its product roadmap for the year ahead, including how it integrates with outside apps and publishers. The agenda for the event, given out prior to its start time, notes that Mike Khristo, Snapchat's head of product solutions, will be “introducing Snap Audience Network.” Audience networks enable advertisers to buy ads that can run across partner apps, typically using the same targeting tools. That would mean someone on, say, an outside dating app or game could receive an ad through Snap. It's unclear how Snapchat’s network will work, however, until Khristo hits the stage. Snapchat was not immediately available for comment. The company is expected to show a gaming platform, too, and other expansions of its Stories and augmented reality features. This story will be updated. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
Publishers and literary agents report their books to film deals, and the year ahead already is a standout for film and television adaptations. The post Books To Screen Edition: Literary Agents’ and Rights Directors’ Film Deals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-11 15:09:04 UTC ]
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Publishing bosses and influencers from across the trade share their predictions and expectations for the year ahead, with environmental progress and diversity strongly prioritised across the board. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 14:43:20 UTC ]
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Senior figures from across the publishing industry have shared their predictions for the year ahead with The Bookseller, with support for high-street retailers and further implementation of diversity practices cited as essential steps. Continue reading at The Bookseller
[ The Bookseller | 2021-01-07 21:52:12 UTC ]
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Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday
[ Digiday | 2020-05-28 01:23:59 UTC ]
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Simon Cowell, David Mitchell, Jess Phillips, Maggie O’Farrell and poet Hollie McNish were some of the guest authors spotlighted at Hachette UK’s annual showcase, taking editors on a whistlestop tour of its key publishing across divisions for the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 00:51:49 UTC ]
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Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek
[ AdWeek | 2020-01-09 00:45:55 UTC ]
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Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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Black & White Publishing enters its third decade on the back of a superb, near-record set of results, spurred by strong sales of rugby player Doddie Weir’s memoir. Its co-founders discuss the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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The increasing popularity of podcasts has seen a number of new entrants: Alex Reads of Mostly Lit shares seven recommendations for the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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Following on from The Bookseller's 'alternative' predictions for 2019, senior figures share their hopes and expectations for the year ahead. Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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The executive chairman of the Booksellers Association has called for positivity in the year ahead as he says booksellers are bucking the trend of high street closures. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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A 20% increase in its consumer group contributed to double-digit gains in sales and earnings at Bloomsbury for 2018. The U.K. house has ambitious plans for the current year, including an acceleration of its growth in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
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Will this be the year magazine media turns itself around, or should we expect more doom and gloom? The post 3 Predictions for Magazine Media in the Year Ahead appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-11 00:00:00 UTC ]
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Mark Zuckerberg has issued his annual New Year challenge to himself, and it's a big one: Fixing Facebook.The hoodie-wearing CEO, who has previously taken on learning Mandarin, reading books and visiting new parts of the country, is setting a less concrete goal in focusing on fixing important... Continue reading at Advertising Age
[ Advertising Age | 2018-01-05 00:00:00 UTC ]
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TK publishers tell us where they'll focus their initiatives in the year ahead, and the investments that will be needed to support them. The post Trend-Spotting: Where Publishers Will Prioritize Their Investing in 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-29 00:00:00 UTC ]
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Only 14 of 205 respondents to an unprecedented Authors Guild survey said that 100 percent of their income is from translation and related activities. The post Authors Guild Survey Points to Translators’ Challenges in Year Ahead: Earnings, Contracts, Credit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-16 00:00:00 UTC ]
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In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform. The post 2018 will be the year Facebook makes nice with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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