AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel

Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO Max, WarnerMedia's new streaming service,... Continue reading at 'AdWeek'

[ AdWeek | 2020-01-09 00:45:55 UTC ]
News tagged with: #audience network #shaky ground #hbo max #streaming service #time warner

Other news stories related to: "AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel"


AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel

Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek

[ AdWeek | 2020-01-09 00:45:55 UTC ]
More news stories like this | News stories tagged with: #time warner #streaming service #hbo max #shaky ground #audience network


WBD Rebrands HBO Max as ‘Max’ With Harry Potter and Game of Thrones Series Coming

Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO... Continue reading at AdWeek

[ AdWeek | 2023-04-12 19:25:11 UTC ]
More news stories like this | News stories tagged with: #harry potter #single word #warner bros


HBO Max will just be called 'Max' when it folds in Discovery+ on May 23rd

Soon, when you go to stream Succession or The Last of Us, you'll no longer be looking for an app called HBO Max. As has been rumored, Warner Bros. Discovery (WBD) is changing the name of the streaming service to simply "Max." The company is folding content from Discovery+ into the platform to... Continue reading at Engadget

[ Engadget | 2023-04-12 17:16:11 UTC ]
More news stories like this | News stories tagged with: #anthology #harry potter #popular series #tax breaks #bottom line #cut costs #launch day #live version


Netflix and HBO Max led streaming services in the 2023 Golden Globes nominees

The Hollywood Foreign Press Association announced the 2023 Golden Globes nominations today. Streaming services dominated television categories, while direct-to-streaming films were recognized as well. Netflix and HBO Max had the best showings among streamers, tallying 14 television... Continue reading at Engadget

[ Engadget | 2022-12-12 19:51:09 UTC ]
More news stories like this | News stories tagged with: #anthology #single nomination #anthology series #limited series #title role #taron egerton


HBO Max is removing 36 shows ahead of Discovery+ merger

The union of HBO Max and Discovery+ is already causing pain through layoffs, and now the move is affecting some shows. Warner Bros. Discovery has confirmed to Variety that it's removing 36 titles from HBO Max as soon as this week while it prepares for the Discovery+ platform merger. Most of the... Continue reading at Engadget

[ Engadget | 2022-08-18 20:30:29 UTC ]
More news stories like this | News stories tagged with: #libraries #favorite series #episodes developed #prevent people #warner bros #hbo max


HBO Max exec admits to the app’s early flaws

Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its... Continue reading at Engadget

[ Engadget | 2022-04-14 23:32:58 UTC ]
More news stories like this | News stories tagged with: #harry potter #biggest change #home page #streaming platforms #apple tv+


Reputation Reparo! A Harry Potter TV series is in early development at HBO Max.

The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
More news stories like this | News stories tagged with: #harry potter #multiple sources #streaming platform #warner bros #hbo max #early development


AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement.  Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | News stories tagged with: #time warner #$35 million #media companies #entertainment arm #hbo max


HBO Max Expands Originals With Ridley Scott Sci-Fi Series, Selena Gomez Cooking Show

NBCUniversal's streaming service Peacock has an original science fiction series, Brave New World. Netflix is prepping Away, an upcoming sci-fi drama following a group of astronauts on a journey to Mars. Now, HBO Max has announced the premiere date of its own ambitious sci-fi show. Raised by... Continue reading at AdWeek

[ AdWeek | 2020-08-05 21:37:25 UTC ]
More news stories like this | News stories tagged with: #science fiction #premiere date #hbo max


DC is making HBO Max-inspired comic books for some reason

In addition to its originals and exclusives, HBO Max now has an original digital comic book series as well. Warner Media partnered with DC Comics to publish To The Max, which tells stories about “everyday people achieving their maximum potential,” ac... Continue reading at Engadget

[ Engadget | 2020-06-15 18:28:41 UTC ]
More news stories like this | News stories tagged with: #comic book #tells stories #dc comics #hbo max


News Corp finds someone to blame after pulling the plug on AAP (hint: it's not News Corp) | Weekly Beast

Murdoch mastheads point finger at ABC, Facebook and the Guardian, among others. Plus: what KFC and bidets say about the state of journalismThe demise of AAP has unexpectedly ignited a war of words between media companies over who is to blame.According to News Corp – one of the major shareholders... Continue reading at The Guardian

[ The Guardian | 2020-03-06 02:34:45 UTC ]
More news stories like this | News stories tagged with: #news corp #major shareholders #media companies #guardian australia


Snapchat to introduce 'audience network' at partner summit

Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age

[ Advertising Age | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year ahead #audience network


Facebook Audience Network Joined Google’s Open Bidding Program

Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek

[ AdWeek | 2018-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue


Publisher pulls plug on ShortList magazine

Free men's mag with 500,000 circulation ends print edition as publisher focuses on Stylist. Continue reading at BBC News

[ BBC News | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher focuses #shortlist magazine


Facebook Audience Network Added Auction Bidding for In-App Ads

Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek

[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thousand impressions #header bidding


Publishers on Facebook Audience Network Can Now Set CPM Targets

Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek

[ AdWeek | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thousand impressions #ad placements


Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format


Appealing to Diverse Audiences, Essence and Snapchat Launch Third Pop-Up Discover Channel

Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #television networks #major publishers #diverse audiences #discover channel


Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek

[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad services #ad server #mediation services #private marketplaces #mobile apps


Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single platform #post facebook