Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat already has expanded the universe for its videos, with publishers and partner apps able to show Stories, the videos that disappear in 24 hours, but it has not done the same for ads. Snapchat is hosting its first marquee developer conference, Snap Partner Summit 2019, in Los Angeles, where it will reveal its product roadmap for the year ahead, including how it integrates with outside apps and publishers. The agenda for the event, given out prior to its start time, notes that Mike Khristo, Snapchat's head of product solutions, will be “introducing Snap Audience Network.” Audience networks enable advertisers to buy ads that can run across partner apps, typically using the same targeting tools. That would mean someone on, say, an outside dating app or game could receive an ad through Snap. It's unclear how Snapchat’s network will work, however, until Khristo hits the stage. Snapchat was not immediately available for comment. The company is expected to show a gaming platform, too, and other expansions of its Stories and augmented reality features. This story will be updated. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
Sarah Perry's novel The Essex Serpent is named Waterstones Book of the Year ahead of a Beatrix Potter manuscript and a Harry Potter playscript. Continue reading at BBC News
[ BBC News | 2016-12-01 00:00:00 UTC ]
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Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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A collection of stories from Stephen King and the autobiography of footballer Didier Drogba will be among the new releases from Hodder & Stoughton this year. The Hachette UK division last night (12th March) held its annual showcase event, unveiling its highlights for the year ahead, which... Continue reading at The Bookseller
[ The Bookseller | 2015-03-14 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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Despite the elephant in the room, or more specifically down the street, booksellers are optimistic about the year ahead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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PW's annual end-of-the-year survey of indie booksellers found many happy with 2013 and optimistic about the year ahead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday
[ Digiday | 2013-10-25 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 21/04/2011 - 07:45 Egmont UK remains acquisitive but is predicting a "flat" year ahead. The specialist children's publisher reported sales down nearly 8% at £45.9m for the 12 months to 31st December 2010 (£49.7m in 2009) although pretax profits... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 17/02/2011 - 09:32 Adjusted operating profit at Reed Elsevier declined by 1% to £1.56bn in 2010 as the publisher spoke of "encouraging" prospects for the year ahead. Revenue was flat at £6.06bn across the whole company, although at Elsevier,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-17 00:00:00 UTC ]
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