If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers currently label their native advertising properly to adhere to rules released by the FTC in December. The guidelines clarifies which words publishers should include to make it clear that readers are reading an ad or sponsored content, rather than a traditional editorial story. Some advertisers, like Lord & Taylor, have already been slammed by the FTC for not properly labeling native content. For example, only 5 percent of websites reviewed by MediaRadar included the word "ad" in with their native ads. Examples of publishers already complying with the FTC are The New York Times, which includes the phrase "This is a paid post" with sponsored content, or The Guardian, which labels native content as "Paid content." Of native ads published in 2015, around 54 percent were labeled with the words "sponsor" or "sponsored." The second most popular label last year was "promoted," which was listed on around 12 percent of all native ads reviewed. Less than 5 percent of ads included phrases like "brought to you by," "partner content" or "content by." Another 12 percent of ads surveyed included no label at all. While most publishers are labeling branded content, they often violate FTC... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-08 00:00:00 UTC ]
Crain’s exclusive list of the largest privately held companies in New York is back, featuring 100 businesses ranked by 2023 revenue.On average, these companies saw revenue jump 15% from 2022 to 2023. Last year’s median revenue likewise increased about 15%, up to nearly $660 million.Combined,... Continue reading at Crains New York
[ Crains New York | 2024-11-18 11:03:10 UTC ]
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Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
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The Booker Prize finalist’s new autobiography is about finding an ideal home — and so much more. Continue reading at The Washington Post
[ The Washington Post | 2021-08-26 15:28:58 UTC ]
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Levy's memoir trilogy concludes with "Real Estate," pondering happiness and a new kind of home. Unlike Rachel Cusk, she keeps herself in the picture. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-08-24 15:00:41 UTC ]
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The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
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[caption id="attachment_180341" align="alignright" width="150"] Craig Perrault[/caption] Penske Media Corp. has promoted Craig Perrault to chief digital officer, a newly created role responsible for leading product strategy, business development, monetization and audience development across the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 15:03:14 UTC ]
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Could the "wealth-conjuring machine" that is Canadian real estate grind to a halt after the COVID-19 crisis exposed its worst weaknesses? That's the concern many who watch a sector that makes up a bigger part of the Canadian economy than oil and... Continue reading at CBC
[ CBC | 2020-05-05 04:00:00 UTC ]
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Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek
[ AdWeek | 2020-01-09 00:45:55 UTC ]
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The foodie in your life—and their kitchen—will thank you. Eight-year-old unicorn Sweetgreen‘s fast-casual farm-to-table salad empire is growing rapidly, thanks to a commitment to delicious, locally sourced ingredients and simple, quick ordering. The chain, which serves seasonal bowls with... Continue reading at Fast Company
[ Fast Company | 2019-11-20 07:00:08 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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Five years after its launch as a regional press specializing in nonfiction books about the industrial Midwest, Belt Publishing is growing rapidly and diversifying its list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Not all names of note spend mega-bucks on real estate. This week’s offerings include both a box-office star selling for $15.6 million on the Westside and a Pulitzer Prize-winning writer buying for $450,000 in Palm Springs. For a peek at a $26.75-million newly built contemporary in Pacific... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-26 00:00:00 UTC ]
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Publishers that aren’t paid to make shows for Watch find they can still take advantage of the real estate by posting existing shows there, but at a risk. The post Publishers are treating Facebook Watch like YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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To avoid the high costs of real estate, booksellers are increasingly turning to pop-up shops to test the bookselling waters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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The open access market is growing rapidly, how can new opportunities be translated into long-term success? Rob Johnson explores the options. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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