Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
News tagged with:
#living rooms
#media partners
#ad campaigns
#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion
Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with:
#living rooms
#media partners
#ad campaigns
#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion
Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad inventory
#ad sales
#bigger piece
#digital publishers
#commercial space
#e-commerce giant
#ad revenue
Amazon started its Black Friday deals early this year, and many Amazon devices are on sale right now. We sifted through the sale and selected standout deals on Amazon Kindles, Fire TV sticks, Echo speakers, and Eero routers. There's also a bundle that combines an Amazon... Continue reading at Engadget
[ Engadget | 2023-11-17 15:30:25 UTC ]
More news stories like this | News stories tagged with:
#video calls
#list price
#step-by-step instructions
#management features
#kindle
The biggest news in tech this week came from Google's annual developer conference on Wednesday. They announced three new devices: The Pixel 7a smartphone, the Pixel Tablet and the Pixel Fold. Discounts on brand new products don't happen often, but both Amazon and Google were quick to bundle... Continue reading at Engadget
[ Engadget | 2023-05-12 15:15:04 UTC ]
More news stories like this | News stories tagged with:
#save money
#virtual assistant
#buying advice
#$100 cheaper
#follow @engadgetdeals
#ebooks
#kindle
Amazon just announced the impending launch of Fire TV Channels, allowing customers access to a wide variety of “premium, free content” on Fire streaming sticks, streaming boxes, and, of course, Fire-branded televisions. The company promises there will be no forced sign-ups or fees associated... Continue reading at Engadget
[ Engadget | 2023-05-01 23:00:56 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#abc news
#major boost
#home screen
#publishing partners
Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to... Continue reading at Engadget
[ Engadget | 2022-11-25 08:00:21 UTC ]
More news stories like this | News stories tagged with:
#microsd card
#usual rate
#biggest difference
#blink minis
#rechargeable battery
#wider field
#@engadgetdeals
#yahoo life
#car experts
#kindle
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#nielsen
Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade desk
#publishers including
After a five-year stint, Marc Whitten — the man in charge of Fire TV, the Kindle and more — has stepped down as Amazon's VP of entertainment devices and services. News of Whitten's departure was spotted yesterday by consultant Matthew Ball o... Continue reading at Engadget
[ Engadget | 2021-02-25 17:27:36 UTC ]
More news stories like this | News stories tagged with:
#fire tv
#kindle
Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with:
#bad news
#digital publisher
Amazon founder and CEO Jeff Bezos may be having a difficult time in his personal life right now, but professionally, the multi-billionaire is doing phenomenally. Amazon's stock is through the roof, and there seems to be no slowing down the online retailer. Long gone are the days when the... Continue reading at Betanews
[ Betanews | 2019-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon founder
#amazon offers
#difficult time
#personal life
#online retailer
#sold books
Amazon’s keen on both fashion and retail — and whether those interests ever intersect could help shape the next leg of the digital retail revolution. The Seattle-based Amazon has already opened two bookstores (three more are on the way) and multiple pop-up mall kiosks. Now the endless aisle... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon appears
This week on PublishNews Brazil: Amazon partners with a kiosk-retailer to sell Kindles in Brazil, Kobo launches two new ereaders, 33% of Brazilians read a book last month. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishnews brazil
#sell kindles
#amazon partners
#kobo launches
The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#summer appeared
#nielsen
In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with:
#nielsen
For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#major shift
#linear tv
#nielsen
Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with:
#large chunk
#digital media
Amazon, apparently intent on fostering the illest of will among book lovers, is opening a store directly across the street from Nashville’s Parnassus Books, an independent bookstore founded by Ann Patchett and Karen Hayes in 2011. (Full disclosure: I visited the store for the first time this... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-26 16:58:35 UTC ]
More news stories like this | News stories tagged with:
#parnassus books
#book lovers
#ann patchett
#full disclosure
#independent bookstore
One of the best cheap tablets you can buy is getting better. On Thursday morning, Amazon revealed upgraded models of its super-popular Fire 7 and Fire 7 Kids Edition tablets, starting at $50 and $100 respectively.Prices haven’t gone up with these refreshes, but Amazon doubled the amount of... Continue reading at PC World
[ PC World | 2019-05-16 14:33:00 UTC ]
More news stories like this | News stories tagged with:
#thursday morning
#previous generation
#watch videos
Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ll move