Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Amazon has kicked off another round of discounts for its Fire tablet lineup, with both standard and Kids models on sale. The highlight of the bunch is a deal that brings the latest Fire HD 8 down to $60. That's $5 more than the all-time low we saw over the holiday season, but still about $25 off... Continue reading at Engadget
[ Engadget | 2023-03-06 15:46:54 UTC ]
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This week, Apple announced and set the release date for the new MacBook Pros and both Amazon and Best Buy rushed to offer a slight discount on pre orders. Amazon also knocked a hefty 40 percent off many of their Fire Tablets, including the new Fire HD 8. Bose's QC II earbuds are back down to... Continue reading at Engadget
[ Engadget | 2023-01-20 17:15:19 UTC ]
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Amazon's change reportedly will prevent a self-service return of a Kindle ebook for a full refund if a consumer has read more than 10 percent of the text. The post In London and New York, Authors’ Trade Groups Hail Amazon’s Change on Self-Service Ebook Returns appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-22 19:04:47 UTC ]
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Bologna Children's Book Fair at 60 makes a major rights-trading change, opening its Agents' Center to adult as well as children's content. The post Rights Edition: Bologna Opens Its Agents’ Center to Adult Trade appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-09 18:33:47 UTC ]
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If you have a child in your life who needs a new tablet or e-reader, Amazon has a sale you may want to check out. The company's devices designed for kids are currently being sold at a discount —some are even listed with the lowest prices we've seen for them on the website. You can get Kindle for... Continue reading at Engadget
[ Engadget | 2022-08-16 10:01:53 UTC ]
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If you want a tablet just for browsing the internet, watching videos and playing games, you won’t need anything fancy. Amazon’s Fire tablets are exactly that. Most of them are under $200, and the Fire 7, which has been updated for 2022, starts at just $60 ($75 if you don’t want ads on the lock... Continue reading at Engadget
[ Engadget | 2022-07-21 15:00:54 UTC ]
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If you use Amazon’s Kindle app on Android, you may have noticed the software doesn't offer the option to buy and rent ebooks or subscribe to the company’s Kindle Unlimited service anymore. Amazon announced the change last month and more recently began notifying customers of the move via email.If... Continue reading at Engadget
[ Engadget | 2022-05-31 16:17:08 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Lingering Micro-USB ports are the bane of consumer electronics. Every time I see an allegedly “new” gadget with one of those fragile, asymmetrical charging tips I cringe. Following in the footsteps of its Kindle e-readers, Amazon is updating its phenomenally popular base model Fire Android... Continue reading at PC World
[ PC World | 2022-05-18 14:09:54 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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Ready for free downloads, this is the fifth year of Amazon's World Book Day giveaway in international literature, with seven translations. The post Amazon Publishing Opens #ReadTheWorld 2022 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 03:34:30 UTC ]
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Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek
[ AdWeek | 2022-02-22 22:10:40 UTC ]
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Along with the other Amazon devices we saw go on sale yesterday, the company's entire Fire tablet lineup has been discounted. Fire tablets are already pretty affordable, but if you're looking for a new tablet for your kid or an inexpensive couch device, it's best to wait for a sale like this one... Continue reading at Engadget
[ Engadget | 2022-02-08 13:40:02 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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The Peace Prize of the German Book Trade, which honors contributions to 'peace, humanity, and understanding,' has opened for 2022 nominations. The post The Peace Prize of the German Book Trade Opens for 2022 Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-13 14:14:57 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Amazon's Fire tablets make great portable, secondary devices, or primary devices for the kids in your life. They're already pretty affordable — that's one of the best things about them — but Black Friday has knocked their prices down even more. Most Fire tablets are on sale right now, including... Continue reading at Engadget
[ Engadget | 2021-11-19 09:30:03 UTC ]
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Audio visual reading app xigxag has publicly opened a £250,000 funding round on the Seeders crowdfunding platform with more than 72% already raised. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 04:37:03 UTC ]
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