AOL Eschews Banners, Leans Into Native

A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or the start of a sea change. AOL isn’t going as far as Federated did, but the company definitely seems to want to get out of the expensive-guys-in-suits-selling-banners business. According to CEO Tim Armstrong, AOL’s biggest focus these days is its Marketing Services group, which among other things houses its native ad-type offerings. “We’re getting out of straight banner solutions business,” Armstrong said in an interview with Adweek. “That’s getting very commoditized. So we’re making giant gains in marketing services. Big integrated online/offline programs. That’s our future.” That future will include helping brands crank out content in real time using AOL’s strong editorial team and programming skill—something Armstrong and company emphasized when meeting with agencies last month at CES. “That’s one thing that got people really excited about," Armstrong said. "Advertising has never been about real time and live. We can do this because we know publishing." There’s probably a reason AOL is leaning hard into native and real time ads. While its ad network business exhibited impressive growth during today’s Q4 earnings announcement, momentum from display ads and AOL’s... Continue reading at 'AdWeek'

[ AdWeek | 2013-02-08 00:00:00 UTC ]
News tagged with: #cross-media campaigns #ad business #big investment #ve made #display ads

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AOL CEO Says Scalability Is Needed in Native Advertising

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek

[ AdWeek | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user experience #online services #long run #publishing community


Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #iconic titles #business side #hearst tower #week tonight


AOL Outlines How New AOL Advertising.com Group Will Serve Publishers

In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Lean leaves PRH for YMU Books

Millie Lean is joining YMU Books as junior literary agent, specialising in children’s publishing.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 17:02:23 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Opening the Doorways of Recognition for Native People: A Conversation with Joy Harjo, by Crystal AC Salas

Interviews Photo © Matika Wilbur For the 44th Annual Writers Week, the University of California, Riverside Department of Creative Writing, in partnership with the LA Review of Books, honored three US Poets Laureate with Lifetime Achievement... Continue reading at World Literature Today

[ World Literature Today | 2021-04-21 15:11:24 UTC ]
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Larry McMurtry, award-winning novelist who pierced myths of his native Texas, dies at 84

He won a Pulitzer for “Lonesome Dove” and shared an Oscar for his “Brokeback Mountain” screenplay. Continue reading at The Washington Post

[ The Washington Post | 2021-03-26 16:04:07 UTC ]
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How Brit Bennett and Riverhead Books Leaned into a Bestseller

In the latest installment of NYU's Media Talk series, Brit Bennett and her editor and marketing director discuss what made her sophomore novel, 'The Vanishing Half,' such a success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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From Charlie Hill to the 1491s, ‘We Had a Little Real Estate Problem’ gives Native American comedians their due

Kliph Nesteroff’s book shows the importance and influence that proper representation in the media can have. Continue reading at The Washington Post

[ The Washington Post | 2021-02-22 16:57:23 UTC ]
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11 New Books by Native American Writers

This year has been a dumpster fire and we mean that literally. But the shining bright spot in the literary world is an abundance of great new books by Indigenous writers being published in 2020. Since it’s National Native American Heritage Month, we’re focusing on books coming out of the U.S.... Continue reading at Electric Literature

[ Electric Literature | 2020-11-27 12:00:00 UTC ]
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America Starts Here: On “When the Light of the World Was Subdued, Our Songs Came Through: A Norton Anthology of Native Nations Poetry”

2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
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YA thriller about Native American teen to Rock the Boat

Oneworld imprint Rock the Boat has signed a "unique and compelling" YA thriller and coming of age story centred on a Native American girl, Firekeeper’s Daughter, by debut author Angeline Boulley.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-01 23:11:25 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
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Ohio Library Board Reverses Decision to End ALA Membership for 'Leaning to the Left'

In seeking to end support for ALA, some library board members at the Medina County District Library in Ohio complained that the organization's support for racial and social justice issues was too politically partisan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #anthology #lead editor #powerful voices


Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #anthology #lead editor #powerful voices


Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #anthology #lead editor #powerful voices


Fans hope Marvel comic book improves Native representation

Native American comic book fans hope a new Marvel anthology by Native artists and writers will jump-start authentic representation in mainstream superhero fare Continue reading at ABC News

[ ABC News | 2020-08-29 15:14:44 UTC ]
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