Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging service has been focused on video as a key area to grow its ad business, and the effort is finally showing signs of paying off. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-01 00:00:00 UTC ]
The Telegraph journalist sent a deeply offensive and inaccurate tweet. Yet she has won the support of a swath of newspapers, an ex-PM – and Elon MuskThe Allison Pearson saga is nothing if not a morality tale about the modern media. Among its many learnings are that calling a group of people of... Continue reading at The Guardian
[ The Guardian | 2024-11-20 08:50:32 UTC ]
More news stories like this
The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this
Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this
Deal would seal legacy with favoured heirs, but markets question whether companies should merge in the first placeThis week’s 200th anniversary soiree for the Sunday Times gathered some of the biggest names in media at the headquarters of the British Academy of Film and Television Arts in... Continue reading at The Guardian
[ The Guardian | 2022-10-21 14:56:58 UTC ]
More news stories like this
Cookbook fans ‘heartbroken’ after John Clark’s derogatory outburst on social mediaThe cookbook author known as the Meal Prep King will no longer be published by Penguin Random House after he posted a misogynistic video on social media.John Clark, whose book The Meal Prep King Plan was a Sunday... Continue reading at The Guardian
[ The Guardian | 2022-08-16 17:55:17 UTC ]
More news stories like this
To see on primetime television the activists who fought for disability rights in the 1990s was a profoundly moving momentBefore we even reach the opening titles of Then Barbara Met Alan – the BBC’s one-off drama depicting the fight for the 1995 Disability Discrimination Act (DDA), which aired on... Continue reading at The Guardian
[ The Guardian | 2022-03-22 06:00:48 UTC ]
More news stories like this
Poet and countercultural pioneer put on trial for publishing Allen Ginsberg’s Howl went on to become a beloved icon of San FranciscoLawrence Ferlinghetti, the poet, publisher, painter and political activist who co-founded the famous City Lights bookshop in San Francisco and became an icon of the... Continue reading at The Guardian
[ The Guardian | 2021-02-23 19:42:46 UTC ]
More news stories like this
Candice Carty-Williams and Bernardine Evaristo take book of the year and author of the year categories, as publishers face criticism for treatment of black authorsCandice Carty-Williams and Bernardine Evaristo have become the first black authors to win the top prizes at the British Book awards,... Continue reading at The Guardian
[ The Guardian | 2020-06-29 17:45:42 UTC ]
More news stories like this
AAP chief Bruce Davidson said in an all-staff email on Monday night that the ‘new’ newswire will retain 85 editorial staff and relaunch on 1 August Newswire Australian Associated Press (AAP) has been sold in an 11th-hour bid by a philanthropic investment consortium helmed by former News Corp... Continue reading at The Guardian
[ The Guardian | 2020-06-29 11:53:06 UTC ]
More news stories like this
BizBash, the 19-year old B2B media company for events organizers, has been acquired by Connect Meetings for an undisclosed sum, both sides announced. A subsidiary of the UK-based, global tradeshow company Tarsus Group, Connect serves meeting planners—in particular, those who organize corporate,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-17 20:01:44 UTC ]
More news stories like this
Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 21:12:59 UTC ]
More news stories like this
Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age
[ Advertising Age | 2019-10-14 19:04:03 UTC ]
More news stories like this
Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this
Powell’s employees were among a group on Monday night that protested a reading at the bookstore by Blake Nelson, a Portland author whose recent work and public statements have drawn on extremist right-wing rhetoric. Nelson’s newest book, The Red Pill—published by Bombardier Books in... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-17 18:00:11 UTC ]
More news stories like this
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this
Iranian-Kurdish journalist Behrouz Boochani’s book has been awarded a literary prize. He wrote it on a messaging service. Iranian-Kurdish journalist Behrouz Boochani didn’t have access to a laptop or typewriter, so he wrote his memoir through texts on WhatsApp. Now his book, No Friend but the... Continue reading at Fast Company
[ Fast Company | 2019-02-05 00:00:00 UTC ]
More news stories like this
Author Esi Edugyan won the Giller Prize, considered one of Canada's most prestigious literary awards, for her novel "Washington Black" on Monday night at a gala ceremony in Toronto. The prize comes with an award of $75,000. Edugyan's novel follows an 11-year-old slave on a Barbados sugar... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-21 00:00:00 UTC ]
More news stories like this
Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this
New Yorker writer Ken Auletta's new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)" has been on the reading list of many an agency executive since coming out earlier this month.Auletta has said he spoke with hundreds of people (notably not Omnicom chief executive... Continue reading at Advertising Age
[ Advertising Age | 2018-06-22 00:00:00 UTC ]
More news stories like this