Twitter gets Disney, NBC, Viacom to boost its NewFronts lineup

Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging service has been focused on video as a key area to grow its ad business, and the effort is finally showing signs of paying off. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-01 00:00:00 UTC ]
News tagged with: #ad business #key area #messaging service #monday night #nbc universal

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Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek

[ AdWeek | 2020-03-11 20:24:39 UTC ]
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Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek

[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this | News stories tagged with: #digital content #ad dollars


‘A big resurgence’: Publishers get a boost from Twitter video

“Whether content does well on Facebook is in the lap of the gods. The algorithm is much more complex. Twitter has a consistency that Facebook doesn't.” The post ‘A big resurgence’: Publishers get a boost from Twitter video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook doesn


Twitter Is Pitching Its Live Video During Its First NewFronts Presentation

For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek

[ AdWeek | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content offerings #social platform #newfronts presentation #live video


Twitter’s New Article Preview Cards Could Be a Boost for Publishers

Here's another one for the Twitter-is-becoming-Facebook files: some article previews to external sites have started auto-expanding in your timeline on Android and iOS devices. As you browse your feed, you'll notice that tweets from some publi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-16 00:00:00 UTC ]
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Publishers Get Traffic Boost From Twitter Photos

By using images in tweets, publications like The Atlantic, Grantland, Slate and Wired are turning tweets into the kind of story previews readers already see on Facebook, the front page of a newspaper or in the contents section of a magazine.The post Publishers Get Traffic Boost From Twitter... Continue reading at Digiday

[ Digiday | 2013-11-13 00:00:00 UTC ]
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Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week

[ Media Week | 2012-03-30 00:00:00 UTC ]
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Disney 'Furious' at NBC for Breaking Embargo on Kennedy Book

Disney execs are “furious” that the world exclusive on the embargoed Jackie Kennedy book and audiotapes was broken by NBC, and not ABC, according to the New York Post’s Keith Kelly. Both ABC and the book’s publisher, Hyperion, are owned by Disney. The book, “Jacqueline Kennedy: Historic... Continue reading at AdWeek

[ AdWeek | 2011-09-14 00:00:00 UTC ]
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How Twitter Is Cleaning Up Twitter—for Publishers

In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for... Continue reading at AdWeek

[ AdWeek | 2019-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making major


Twitter has a fix for its news problem—make a new Twitter!

Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company

[ Fast Company | 2018-03-14 00:00:00 UTC ]
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Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at Advertising Age

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
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Penguin Random House to Distribute for Disney Publishing

Starting next April 1, Penguin Random House Publisher Services will take over distribution of the adult and children’s print books published by Disney Publishing Worldwide. Under the agreement, PRHPS will also take on distribution of Marvel Publishing’s collected editions and graphic novels to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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Kellyanne Conway Accuses George Conway Of Cheating On Her — With Twitter

Donald Trump's former White House adviser admits in her new memoir that she had a hard time competing with her husband's "new fling." Continue reading at HuffPost

[ HuffPost | 2022-05-19 20:47:28 UTC ]
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Thin-skinned Jordan Peterson is wrong about everything but right about Twitter | Arwa Mahdawi

The academic has quit the platform in a huff after he was criticised for calling the Sports Illustrated swimsuit model Yumi Nu ‘not beautiful’Jordan Peterson is an academic, an internet personality, and a big fan of beef. A man of many accomplishments, he’s most famous for writing a bestselling... Continue reading at The Guardian

[ The Guardian | 2022-05-17 16:58:34 UTC ]
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Medieval Scholars Spar on a Modern Battlefield: Twitter

An online fracas over a book review is the latest blowup in a field that has been roiled in recent years with acrimonious debate over race. Continue reading at The New York Times

[ The New York Times | 2022-05-07 02:32:24 UTC ]
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Rep. Lauren Boebert Says She Wrote A Book And Twitter Users Are Absolutely Baffled

The far-right lawmaker's history of botching both spelling and facts has many wondering just what's in her book. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-05 09:16:38 UTC ]
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IAB NewFronts 2022—Amy Poehler gets a Twitch lesson and Snap makes a Cameo

Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age

[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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Jennifer Egan: ‘Twitter doesn’t make me feel optimistic about human nature’

The Pulitzer prize-winning author discusses her follow up to A Visit from the Goon Squad and how imagining a new technology set her writing freeWhen Jennifer Egan bought her house in Brooklyn 20 years ago, it had been on the market for eight months. The owners were an elderly couple, and the... Continue reading at The Guardian

[ The Guardian | 2022-04-16 08:00:03 UTC ]
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Maas Book Boosts Bloomsbury's Bottom Line

Significant sales of Sarah J. Maas’s new fantasy novel, 'Crescent City: House of Sky and Breath,' prompted Bloomsbury to increase its full year guidance for the year ended February 28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-31 04:00:00 UTC ]
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