At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers.   Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
News tagged with: #hearst #achieve scale #nbc universal #smart tvs #individual households #delivering ads #open standard #yearto develop #established earlier #project oar #ncc media

Other Publishing stories related to: ' At Cannes, Comcast urges TV industry to expand addressable advertising '


Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #achieve scale #nbc universal #smart tvs #individual households #delivering ads #open standard #yearto develop #established earlier #project oar #ncc media


Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age

[ Advertising Age | 2022-06-24 14:08:24 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen data #hot topic


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #creative types #struck deals #traditional tv


Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #tv measurement


UK film and TV industry bounces back from Covid with record £5.6bn spend

Annual investment doubles as production industry races to replenish libraries depleted by the pandemicThe UK film and TV industry has bounced back spectacularly from the pandemic with a record £5.6bn spent making blockbusters such as Mission: Impossible 7 and big-budget dramas including... Continue reading at The Guardian

[ The Guardian | 2022-02-04 13:52:58 UTC ]
More news stories like this | News stories tagged with: #libraries #coronavirus shut #tv industry


Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #upfront negotiations


'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 17:39:30 UTC ]
More news stories like this | News stories tagged with:


Bookshop.org urges industry to back indies with links in Independent Bookshop Week

Online indie retailer Bookshop.org is calling for publishers and authors to link to independent bookshops and its own site for the duration of Independent Bookshop Week (IBW). Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 23:36:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshop #independent bookshops


Report Urges Library Leaders to Address Decline in Public Library Usage Stats

In 'The Freckle Report 2021,' veteran London-based bookseller, library advocate, and former Waterstones managing director Tim Coates warns that U.S. public library usage is in decline—and he suggests library leaders must do more to reverse the slide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:


Novelists are writing for TV more than ever. How it's changing the industry

Over the past 20 years, industry shifts have funneled more novelists into TV rooms than ever. It's salutary in many ways — beginning with health insurance. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-02-11 15:00:05 UTC ]
More news stories like this | News stories tagged with: #novelists


Industry heads predict resurgence in 2021 and urge support for bookshops

Senior figures from across the publishing industry have shared their predictions for the year ahead with The Bookseller, with support for high-street retailers and further implementation of diversity practices cited as essential steps. Continue reading at The Bookseller

[ The Bookseller | 2021-01-07 21:52:12 UTC ]
More news stories like this | News stories tagged with: #publishing industry #essential steps #year ahead #senior figures


Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek

[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this | News stories tagged with: #digital media


FutureBook: Abbey calls for industry to expand what it considers 'normal'

The industry needs to expand what it considers "normal", breaking a current way of thinking which considers black authors niche and prevents books representing society, Black Writers' Guild co-founder Nels Abbey has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 16:45:55 UTC ]
More news stories like this | News stories tagged with: #black writers


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #linear tv #major shift


Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek

[ AdWeek | 2020-10-14 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #measurement company #beta testing


'Publishers, open the doors to the industry', urges Adeola

Dapo Adeola has urged delegates at The Bookseller Children's Conference to "open the doors" and look for grassroots talent if they are serious about addressing diversity.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-01 12:50:21 UTC ]
More news stories like this | News stories tagged with: #bookseller #bookseller children #dapo adeola


'Apply for latest ACE funding', Crown urges industry

The director of literature for Arts Council England has urged all industry organisations who are "at risk of no longer trading viably" to apply for the government's latest emergency arts funding. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 02:43:14 UTC ]
More news stories like this | News stories tagged with:


Aging Media Expands Into Mental Health Industry With Sixth Vertical

Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
More news stories like this | News stories tagged with: #live events #email newsletters #caption id= #freelance writer #big audience #big part #growing interest #natural fit #mental health


Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek

[ AdWeek | 2020-01-07 14:00:50 UTC ]
More news stories like this | News stories tagged with: #nielsen #beta version #company today