Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers. Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Investors seemed unimpressed but analysts say even talk of a merger reflects moves to consolidate in a tough market Barbie and Tom Cruise’s Top Gun are planning on getting hitched. Warner Bros Discovery, the Hollywood studio that brought us the Batman, Harry Potter and Barbie films, and... Continue reading at The Guardian
[ The Guardian | 2023-12-21 17:19:19 UTC ]
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In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature
[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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David J. Lee, previously of Impossible Foods, has joined Webtoon as its first enterprise-wide CFO and COO, and Yongsoo Kim has been promoted to chief strategy officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
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Independent book publisher Alberto Bisi brings his meticulous '21lettere' approach to the States, opening his new 26Letters. The post Opening in the States: Italy’s 21lettere Expands With 26Letters appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-05 23:40:01 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
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With oral argument days away, some 17 organizations and individuals have teamed up to file six separate amicus briefs urging the U.S. Court of Appeals for the Fifth Circuit to uphold a lower court decision blocking key portions of Texas’s controversial book rating law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
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Amazon started its Black Friday deals early this year, and many Amazon devices are on sale right now. We sifted through the sale and selected standout deals on Amazon Kindles, Fire TV sticks, Echo speakers, and Eero routers. There's also a bundle that combines an Amazon... Continue reading at Engadget
[ Engadget | 2023-11-17 15:30:25 UTC ]
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Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Attorneys for a group of booksellers and publishing industry associations argue that a district court in Texas correctly enjoined HB 900, and that the injunction should be allowed to stand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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Boutique Italian publishing house 21letters is opening an U.S. subsidiary, 26letters, which is publishing its first title, 'Sempé in New York,' a collection of 'New Yorker' magazine covers by the French-born cartoonist Jean-Jacques Sempé, in December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-13 05:00:00 UTC ]
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The Texas Book Festival, running November 11 and 12 in Austin, will feature more Spanish-language programming, including a dozen Spanish-language authors among the more than 300 authors participating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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Seeing untold promise in new technology, he was a prime mover in the creation of the cable industry, helping to transform Time Warner Cable into a giant in the field. Continue reading at The New York Times
[ The New York Times | 2023-10-19 20:03:36 UTC ]
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Guest of Honor Slovenia kicks off its professional program at the Frankfurt Book Fair with a presentation of Ljubjana Reading Manifesto. The post Frankfurt: Ljubljana Reading Manifesto Rallies Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-18 15:10:08 UTC ]
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New York Comic Con held an exhausting yet exhilarating annual celebration of comics and pop culture October 12–15, where new imprints, partnerships, and plenty of dealmaking took place alongside cosplay, massive manga character balloons, and immersive activations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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Following a July slump, book sales were up 8.5% in August at the 1,233 publishers that supply data to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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The London-based global publisher has created four operating divisions, with CEO Paul Kelly seeking to find a managing director to head the new adult publishing group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-10 04:00:00 UTC ]
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During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry's readiness. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
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The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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