Hearst pivots to Instagram Live while audiences are cooped up at home

Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-04-15 04:00:00 UTC ]
News tagged with: #home appeared #instagram live #hearst

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Hearst pivots to Instagram Live while audiences are cooped up at home

Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #instagram live #home appeared


Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with: #hardback #publishing contract #hardback books


Frankfurt 2022: Translation, Live Audiences, Inclusivity

At Frankfurter Buchmesse this year: a trade fair supportive of free expression, diversity, and those who interpret these concepts for us. The post Frankfurt 2022: Translation, Live Audiences, Inclusivity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-18 18:15:42 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #free expression


Magazine ABCs: Home and garden titles surge but GQ and Hearst suffer

Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week

[ Media Week | 2022-02-17 16:49:49 UTC ]
More news stories like this | News stories tagged with: #hearst #readers turn #magazine abcs


Hitting the Books: The decades-long fight to bring live television to deaf audiences

The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget

[ Engadget | 2022-01-29 16:30:45 UTC ]
More news stories like this | News stories tagged with: #fairfax #tv shows #super bowl #important step #public affairs


Live Your Home Library Dream With These Ex Libris Stamps

Margaret and the Mystery of the Missing Body reimagines nineties adolescence—mashing up girl group series, choose-your-own-adventures, and chronicles of anorexia—in a queer and trans coming-of-age tale like no other. An interrogation of girlhood and nostalgia, dysmorphia and dysphoria, this... Continue reading at Book Riot

[ Book Riot | 2021-09-15 10:31:00 UTC ]
More news stories like this | News stories tagged with: #debut novel #`https


Juan Felipe Herrera: ‘We live in a different home now’

The former U.S. poet laureate reflects on how his mother used stories to build a home for his migrant farmworker family and how such love can gather us together Continue reading at The Washington Post

[ The Washington Post | 2020-04-23 15:32:52 UTC ]
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‘Lives of Houses’ is a lovely book to savor while you’re stuck at home

This wide-ranging volume celebrates our fascination with the residences of literary figures, artists, composers and politicians Continue reading at The Washington Post

[ The Washington Post | 2020-04-01 16:03:00 UTC ]
More news stories like this | News stories tagged with: #lovely book


With Kids Stuck at Home, Authors Bring Stories to Instagram

As schools close, parents are turning to children’s book writers and illustrators on social media to help with teaching kids stuck inside. Continue reading at Wired

[ Wired | 2020-03-23 13:30:37 UTC ]
More news stories like this | News stories tagged with: #children’s book #book writers #schools close #kids stuck


Coronavirus live updates: S&S tells all staff to work from home, more events cancelled

The impact of the coronavirus outbreak continues to be felt across the trade, with further cancellations of literary events and larger numbers in the book trade now working from home to fight the spread. Continue reading at The Bookseller

[ The Bookseller | 2020-03-15 14:06:36 UTC ]
More news stories like this | News stories tagged with: #book trade


Headline Home signs frugal Instagram star

Headline Home has acquired a "part memoir, part guide", Real Life Money, by the woman who posted anonymously about her journey out of debt as @myfrugalyear on Instagram. Continue reading at The Bookseller

[ The Bookseller | 2019-12-06 14:05:55 UTC ]
More news stories like this | News stories tagged with: #part memoir #headline home


How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
More news stories like this | News stories tagged with: #digital media #hearst #hearst newspapers


The pivot from traffic to audience: How early adopters lead change

Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday

[ Digiday | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forcing publishers #user engagement #publishing industry


Sweet, Hearst's Snapchat media property, pivots to video

Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age

[ Advertising Age | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve decided #media property


Hearst's Joanna Coles on diversity, online dating and living offline

Joanna Coles doesn't spend much time online.The chief content officer at Hearst, executive producer on the Freeform series "The Bold Type," and author of the new book "Love Rules," is certainly incredibly busy. But during a brief moment when she wasn't on panels at Cannes she told Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #board member #average age #bold type #executive producer


How publishers are bridging their Instagram and Facebook audiences

Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way. The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #algorithm change #facebook audiences


Publishers see promise with Instagram Live

On Monday, Instagram rolled out its live video feature to all U.S. users. Although live video already exists on several other platforms, publishers aren't deterred from adopting Instagram Live. Publishers told Digiday that they plan to use Instagram Live to give followers a behind-the-scenes... Continue reading at Digiday

[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live video #post publishers #publishers aren


TV-like programming struggles to find a home on Facebook Live

Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday

[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big challenge #appointment viewing #bleacher report #facebook live


Digiday Live: How Hearst and Bloomberg are attacking programmatic

Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday

[ Digiday | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech


Did Someone Say #BlackFriday? Facebook, Instagram Wrap Up Holiday Audiences for Ad Targeting

For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age

[ Advertising Age | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format #black friday #holiday shopping #ad targeting