Lifestyle Publishers Are Experiencing an E-Commerce Boom

Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay campaigns. While carefully laid plans to pivot to paid content are emerging as a saving grace for some outlets, particularly those that specialize in news, lifestyle brands are seeing a major lift in revenue driven by e-commerce transactions, most often through the use of affiliate links embedded in product recommendation roundups that have come to be known as "commerce content." "Since the world began sheltering in place in mid-March, we saw sales similar to the height of the 2019 holiday season, which is our biggest time of year,” says Emily Silverman, senior director of e-commerce and partnerships at Hearst Magazines. “Every single title across the portfolio has seen an increase in e-commerce-driven product sales." Hearst's brands helped generate approximately one-million product sales in March through commerce content, a 143% increase over March 2019, Silverman says, adding that April sales were pacing 358% ahead of 2019 as of last week. [caption id="attachment_180259" align="alignright" width="297"] A selection of product roundups from Good Housekeeping.[/caption] In particular, e-commerce sales at Good Housekeeping were up 567% over the past six weeks, compared to the same period in... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
News tagged with: #paid content #create content #content strategy #at-home fitness #hearst

Other Publishing stories related to: 'Lifestyle Publishers Are Experiencing an E-Commerce Boom'


Lifestyle Publishers Are Experiencing an E-Commerce Boom

Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
More news stories like this | News stories tagged with: #paid content #create content #content strategy #at-home fitness #hearst


IDW, Boom! Veterans Head to Comics Publishing Startup

Former IDW editor-in-chief Jamie Rich and former Boom! president Filip Sablik have joined a new, as-yet-unnamed comic book and graphic novel publisher formed by film and television producer Eric Gitter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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Frankfurt: Swedish, Lithuanian Publishers See Booming Children’s Book Sales

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[ Publishing Perspectives | 2023-10-20 11:38:33 UTC ]
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Book Publishing's Bilingual Boom

Bilingual families, dual-language classes, and libraries serving communities with a large number of Spanish speakers are driving demand for dual-language titles for young readers in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
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Is Publishing About Art or Commerce?

The antitrust trial to block the merger of Penguin Random House and Simon & Schuster has riveted the industry—and raised larger questions about the business of books. Continue reading at New Yorker

[ New Yorker | 2022-08-16 16:22:22 UTC ]
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Harry Potter publisher Bloomsbury reports record sales amid reading boom

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[ The Guardian | 2022-06-15 08:09:40 UTC ]
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How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

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In Egypt, Publishers Are Moving to E-Commerce

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[ Publishing Perspectives | 2021-05-27 14:54:26 UTC ]
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Wired’s Facebook boom, and why we need new labor laws for kidfluencers: Publisher’s Brief

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[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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French lifestyle publisher Konbini pivots to news on Snapchat

French digital publisher Konbini is shifting the focus of its Snapchat to hard news versus pop-culture and entertainment. The post French lifestyle publisher Konbini pivots to news on Snapchat appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-05 00:00:00 UTC ]
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How publishers use influencers to grow commerce businesses

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[ Digiday | 2019-01-24 00:00:00 UTC ]
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Publishers and agents invited to Cannes 'Rendez-Vous' as film adaptations boom

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[ The Bookseller | 2018-12-21 00:00:00 UTC ]
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US audio booms by 29% but overall publishing sales dip

American publishers’ total industry sales dipped slightly in 2017, but audio downloads continued to boom, rising by 28.8% year-on-year. Continue reading at The Bookseller

[ The Bookseller | 2018-07-25 00:00:00 UTC ]
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How commerce publishers cozy up to direct-to-consumer brands

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[ Digiday | 2018-06-29 00:00:00 UTC ]
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How France’s top Facebook publisher Chefclub is growing commerce

“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
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The recent boom in mental health publishing—and why it is vitally important

Carole Tonkinson blogs on the powerful role publishers have in raising the profile of mental health issues, fighting stigma and helping people find support. Continue reading at The Bookseller

[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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New Man Booker rules could lead to Irish publishing 'boom'

The widening of the Man Booker Prize criteria to allow Irish publishers to submit novels could lead to a "boom" in the publishing scene in Ireland, trade figures have suggested. Continue reading at The Bookseller

[ The Bookseller | 2018-01-10 00:00:00 UTC ]
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Small indie publishers report booming sales

In a sector that has struggled elsewhere, figures for 60 of the smallest players in the UK industry show sales up 79% in the last yearIndependent publishers have unleashed a boom in sales, according to new research. Latest figures from Inpress, which works with 60 of the smallest players in the... Continue reading at The Guardian

[ The Guardian | 2017-11-20 00:00:00 UTC ]
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In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

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[ Digiday | 2017-11-02 00:00:00 UTC ]
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‘Social is a black hole’: Commerce-focused publishers have a Facebook problem

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