Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay campaigns. While carefully laid plans to pivot to paid content are emerging as a saving grace for some outlets, particularly those that specialize in news, lifestyle brands are seeing a major lift in revenue driven by e-commerce transactions, most often through the use of affiliate links embedded in product recommendation roundups that have come to be known as "commerce content." "Since the world began sheltering in place in mid-March, we saw sales similar to the height of the 2019 holiday season, which is our biggest time of year,” says Emily Silverman, senior director of e-commerce and partnerships at Hearst Magazines. “Every single title across the portfolio has seen an increase in e-commerce-driven product sales." Hearst's brands helped generate approximately one-million product sales in March through commerce content, a 143% increase over March 2019, Silverman says, adding that April sales were pacing 358% ahead of 2019 as of last week. [caption id="attachment_180259" align="alignright" width="297"] A selection of product roundups from Good Housekeeping.[/caption] In particular, e-commerce sales at Good Housekeeping were up 567% over the past six weeks, compared to the same period in... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
News tagged with:
#paid content
#create content
#content strategy
#at-home fitness
#hearst
Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
More news stories like this | News stories tagged with:
#paid content
#create content
#content strategy
#at-home fitness
#hearst
Two publishers in Frankfurt are seeing success with up-and-coming children's book authors, both at home and through foreign rights deals. The post Frankfurt: Swedish, Lithuanian Publishers See Booming Children’s Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 11:38:33 UTC ]
More news stories like this | News stories tagged with:
#post frankfurt
#booming children
#book sales
#book authors
#children's book
#children’s book
Bilingual families, dual-language classes, and libraries serving communities with a large number of Spanish speakers are driving demand for dual-language titles for young readers in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#bilingual families
#large number
#young readers
#libraries
The antitrust trial to block the merger of Penguin Random House and Simon & Schuster has riveted the industry—and raised larger questions about the business of books. Continue reading at New Yorker
[ New Yorker | 2022-08-16 16:22:22 UTC ]
More news stories like this | News stories tagged with:
#antitrust trial
#simon schuster
#penguin random house
People who turned to books during Covid lockdowns continuing to buy them, company saysBloomsbury has reported a record year for sales, as the Harry Potter publisher said the increase in reading during the pandemic had become “permanent” after lockdowns eased.The company benefited substantially... Continue reading at The Guardian
[ The Guardian | 2022-06-15 08:09:40 UTC ]
More news stories like this | News stories tagged with:
#record year
#covid restrictions
#harry potter
#bloomsbury
What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#ad strategy
#strategic partnerships
#hearst
Cairo publisher and bookseller Ahmed Rashad on how the pandemic makes the digital transformation more urgent than ever. The post In Egypt, Publishers Are Moving to E-Commerce appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-27 14:54:26 UTC ]
More news stories like this | News stories tagged with:
#digital transformation
#bookseller
Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Facebook II: Wired is out with a sequel of sorts to its widely-read March 2018... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online version
#nancy pelosi
#jared kushner
#food network
French digital publisher Konbini is shifting the focus of its Snapchat to hard news versus pop-culture and entertainment. The post French lifestyle publisher Konbini pivots to news on Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#snapchat appeared
Publishers including Complex and Rooster Teeth are using influencers to attract audiences that can leverage infrastructure publishers have already built. The post How publishers use influencers to grow commerce businesses appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rooster teeth
#attract audiences
The Civil Society of French Language Editors (SCELF) and the Institut Français have teamed up to create a new event, 'Shoot the Book! Rendez-Vous', billed as "the first international meetings corner between publishing and audiovisual in Cannes". Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#institut franais
American publishers’ total industry sales dipped slightly in 2017, but audio downloads continued to boom, rising by 28.8% year-on-year. Continue reading at The Bookseller
[ The Bookseller | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#8% year-on-year
As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct-to-consumer brands
#facebook ads
#commerce-focused publishers
“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad-free content
Carole Tonkinson blogs on the powerful role publishers have in raising the profile of mental health issues, fighting stigma and helping people find support. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent boom
#vitally important
The widening of the Man Booker Prize criteria to allow Irish publishers to submit novels could lead to a "boom" in the publishing scene in Ireland, trade figures have suggested. Continue reading at The Bookseller
[ The Bookseller | 2018-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#irish publishers
#submit novels
#trade figures
In a sector that has struggled elsewhere, figures for 60 of the smallest players in the UK industry show sales up 79% in the last yearIndependent publishers have unleashed a boom in sales, according to new research. Latest figures from Inpress, which works with 60 of the smallest players in the... Continue reading at The Guardian
[ The Guardian | 2017-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books industry
#good books
#audre lorde
#dead ink
#crowdfunded book
#good immigrant
The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer revenue
#conde nast
For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#commerce-focused publishers
#black hole
#drive revenue
Just weeks ago, Fairfax Media said it would have to sharply reduce staffing at many of its newspapers. But Domain, Fairfax’s lucrative online real estate portal, has had its revenue continue to grow. Continue reading at The New York Times
[ The New York Times | 2017-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fairfax media