Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers. Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek
[ AdWeek | 2019-10-03 10:00:35 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Boris Johnson has been urged to support a second EU referendum rather than a no-deal Brexit in order to support the UK's creative industries and protect the sector's public investment, just hours after he was elected leader of the Conservative Party. Continue reading at The Bookseller
[ The Bookseller | 2019-07-23 11:05:44 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-13 04:01:37 UTC ]
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It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-11 07:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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First time in more than two years: the Association of American Publishers ' monthly StatShot report shows an increase in ebook sales in the US. The post Industry Notes: US Ebook Sales Slightly Up in May; Sourcebooks Signs With Gotham for Film, TV appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-29 00:00:00 UTC ]
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Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews
[ Betanews | 2017-05-16 00:00:00 UTC ]
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Baroness Gail Rebuck has called for the needs of the creative industries to be "truly recognised” by government following prime minister Theresa May's speech. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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The publishing industry needs to improve the diversity of its staff and open itself up to writers of all backgrounds if it is to increase the range of its output, publishers have told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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A comic book cover featuring Wonder Woman. One of Dynamite’s goals is to further diversify its audience. Continue reading at The New York Times
[ The New York Times | 2016-07-18 00:00:00 UTC ]
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These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age
[ Advertising Age | 2016-03-01 00:00:00 UTC ]
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Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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