Twitter gets Disney, NBC, Viacom to boost its NewFronts lineup

Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging service has been focused on video as a key area to grow its ad business, and the effort is finally showing signs of paying off. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-01 00:00:00 UTC ]
News tagged with: #nbc universal #monday night #messaging service #key area #ad business

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Can Short Stories Boost Financial Literacy?

The Principal Foundation and the Center for Fiction are teaming up with French independent publisher Short Édition on a short story contest meant to entice readers to consider the almighty dollar through “the universal art form of storytelling.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #entice readers #independent publisher #short stories


The Morning After: Twitter hands over Trump’s DMs

Newly unsealed court filings reveal how much data Xwitter has handed over to the January 6 investigation. This includes all tweets sent, drafted, liked and retweeted – even if they were subsequently deleted – by Donald Trump’s official account. This cache also included DMs sent, received or... Continue reading at Engadget

[ Engadget | 2023-08-17 11:15:13 UTC ]
More news stories like this | News stories tagged with: #good idea #search giant #life advice #nielsen


Twitter’s rebrand to X could worsen its legal and financial problems

Twitter’s rebrand to X is well underway. The name and iconic bird logo have been (mostly) stripped from the company’s San Francisco headquarters, and an “X” has replaced the blue bird atop twitter.com. Elon Musk has said the change is about more than just the name. He wants to turn the service... Continue reading at Engadget

[ Engadget | 2023-07-25 23:39:14 UTC ]
More news stories like this | News stories tagged with: #digital media


Book Fairs Boost Scholastic Results in Fiscal 2023

In a week filled with bad book business news and a down year for the children's book market, Scholastic nonetheless delivered a generally upbeat financial report for its latest fiscal year—thanks in no small part to the company's booming book fair business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #small part #book fair #children's book #book business #scholastic


Hinton Publishing Honors an Unsung Writer and Boosts New Creators

Seattle’s new indie publisher, Hinton Publishing, is a partnership between 'South Seattle Emerald' founder Marcus Harrison Green and Vertvolta Press publisher Vladimir Verano. Its mission is to amplify the voices of BIPOC, LGBTQ, disabled, and low-income authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie publisher


Apple has posted the entire first episode of ‘Silo’ on Twitter

Apple is borrowing a marketing tactic from Twitter pirates. The company made the unusual move of uploading the entire first episode of its series Silo to the social platform, allowing anyone there to watch the opening installment for free. The gambit follows Twitter’s move to allow longer video... Continue reading at Engadget

[ Engadget | 2023-06-27 18:24:03 UTC ]
More news stories like this | News stories tagged with: #company made #social platform #worth checking #takes place #questions arise #harriet walter #american author #science fiction


Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | News stories tagged with: #kendrick lamar #short film #beautiful life #nielsen


Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book


The Morning After: Meta could launch a Twitter competitor next month

Meta has long been rumored to be building a platform to rival Twitter. After months of speculation, there are finally some details on how it might turn out, according to digital media marketing expert Lia Haberman, who has heard about the app through content creators approached by Meta.Haberman... Continue reading at Engadget

[ Engadget | 2023-05-22 11:15:43 UTC ]
More news stories like this | News stories tagged with: #ve learned #blue origin #space agency #forms part #digital media


Meta’s rumored Twitter competitor could launch as early as next month

Folks are spending less time on Twitter since Elon Musk bought the social media site last year, but there’s still plenty of demand for similar platforms like Mastodon and Bluesky. To that point, Meta has long been rumored to be building its own platform to rival Twitter. After months of... Continue reading at Engadget

[ Engadget | 2023-05-19 18:16:25 UTC ]
More news stories like this | News stories tagged with: #instagram account #multiple services #recently launched #digital media


With a Boost from Adult Fiction, Print Book Sales Rose 1.3% Last Week

A combination of a 13.1% increase in the adult fiction category and flat sales in adult nonfiction was enough to lift unit sales of print books up 1.3% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult fiction #1% increase #flat sales #adult nonfiction #print books #circana bookscan #print book


Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek

[ AdWeek | 2023-05-04 14:15:00 UTC ]
More news stories like this | News stories tagged with: #newfronts presentation #ad products #business lines #digital media


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content


Paying Twitter users can now post up to 10,000 characters

One of the defining features of Twitter since its inception has been the character limit, forcing users to be direct and concise. It’s such a big deal that when the limit was doubled, from just 140 characters to 280, it became a subject of primetime TV gags. But under the guiding hand of... Continue reading at PC World

[ PC World | 2023-04-14 14:57:40 UTC ]
More news stories like this | News stories tagged with: #public square #hate speech


Nollywood could see a major boost from Nigeria's new copyright law - an expert explains why

Nigeria’s president, Muhammadu Buhari, recently signed the copyright law. Its provisions will be beneficial only if it is well implemented. Continue reading at The Conversation

[ The Conversation | 2023-04-11 14:35:53 UTC ]
More news stories like this | News stories tagged with: #major boost #expert explains #recently signed #copyright law


The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?

The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be... Continue reading at AdWeek

[ AdWeek | 2023-04-10 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #taking place #digital content


The Morning After: Twitter keeps legacy verified blue ticks around, for now

Last week, Twitter said it would start winding down the legacy verified program on April 1st, but over the weekend, that didn't happen, because (according to The Washington Post) unverifying users is a painstaking manual process. Meanwhile, another report indicated around 10,000 of the... Continue reading at Engadget

[ Engadget | 2023-04-04 11:15:47 UTC ]
More news stories like this | News stories tagged with: #release dates #product page #april 17th #privately owned


Catherine Lacey: ‘That constant nervous Twitter energy repels me’

The American novelist, whose latest work is a fake biography of an avant-garde artist, on growing up in Mississippi and why her fiction has ‘never actively involved cellphones or the internet’Catherine Lacey, 37, is the author of three previous novels, including The Answers, currently being... Continue reading at The Guardian

[ The Guardian | 2023-04-01 17:00:01 UTC ]
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ABC accuses News Corp and Daily Mail of amplifying misogynist Twitter abuse of Lisa Millar

Trolling of News Breakfast host over her outfit reported by the media outlets with screenshots and abusive tweetsLATEST: ABC host Lisa Millar admits anger but also hope after news sites republish ‘foul’ online abuseGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian

[ The Guardian | 2023-03-07 03:08:44 UTC ]
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IPA’s Events Lineup at Bologna Children’s Book Fair

The International Publishers Association leadership will be at Bologna Children's Book Fair in a series of high-profile events. The post IPA’s Events Lineup at Bologna Children’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-02 17:05:56 UTC ]
More news stories like this | News stories tagged with: #post ipa #bologna children #book fair #bologna children’s book fair #children's book #publishers association #children’s book