Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads through the platform. This real-time data would allow advertisers and publishers to tweak campaigns on the fly to make sure the marketing reaches the intended audience. Google hopes this type of demographic control—which goes a step beyond what TV offers with moment-by-moment performance reports—lures brands to spend more on digital. ComScore already offers an ad metric called Validated Campaign Essentials, which will now be baked into Google’s DoubleClick ad exchange. The partnership was announced today at the Interactive Advertising Bureau’s conference in Palm Springs, Calif. Google has been making a number of changes to its ad business to accommodate more brand advertisers to whom reaching the right crowd is more important than clicks. Google recently partnered with Nielsen to deliver YouTube demographic data. “There’s lots more to come, and we're working on ways to help brands at all stages of the measurement pyramid,” said Neal Mohan, Google’s vp of digital advertising in today’s press release. “More actionable, open and transparent measurement will help bring more great campaigns and brands online, which in turn helps to fund web services and content.” The comScore metric... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-11 00:00:00 UTC ]
It was a random day in August when a trade paperback copy of Lonesome Dove showed up in the mail from Simon & Schuster. It didn’t come with a press release or a note, and I’m still not sure who sent it to me (I’ve asked a few S&S publicists and it remains a mystery!), […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-10 11:50:25 UTC ]
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The technology industry over the last few years has felt a lot like an episode of the original Power Rangers: It’s AI, AI, AI. Artificial intelligence already had a nebulous and inconsistent definition here in the real world (almost everything we’re calling “AI” now is machine learning,... Continue reading at PC World
[ PC World | 2024-09-26 13:46:31 UTC ]
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In big news for bodies keeping the score and also bibliotherapy, Simon & Schuster have announced the November 7 release of actor Megan Fox’s debut poetry collection, Pretty Boys Are Poisonous, with imprint Gallery Books. Per the press release: “These poems were written in an attempt to... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-08 16:42:42 UTC ]
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The Woman in Me, which will cover pop star’s conservatorship experience among other topics, is set for release later this yearBritney Spears will release her tell-all memoir, The Woman in Me on 24 October, the publisher announced on Tuesday.The Woman in Me will be “a brave and astonishingly... Continue reading at The Guardian
[ The Guardian | 2023-07-11 16:02:28 UTC ]
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Most actors make terrible novelists – but writing the ‘cracking thriller’ Deadly Game was life-affirming for the veteran star, so never mind the finished productGod spare us another millionaire actor who fancies themself as a bestselling author –unless the actor is Michael Caine, in which case... Continue reading at The Guardian
[ The Guardian | 2023-06-08 12:30:07 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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Silicon Valley entrepreneurs Paul Bradley Carr and Sarah Lacy plan to open The Best Bookstore in Palm Springs in time for Black Friday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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In 2016, Meta (then but a simple country Facebook) launched its open-source AI research library, the Pytorch framework. Six years and 150,000 projects from 2,400 contributors later, Meta announced on Monday that the Pytorch project will soon spin out from the company’s direct control to become... Continue reading at Engadget
[ Engadget | 2022-09-12 14:00:51 UTC ]
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Forefront Books and the Frederick Douglass Family Initiatives are teaming up to form Frederick Douglass Books, a publishing imprint meant to “establish a pathway for Black and Brown authors” into the publishing industry, the two organizations announced in a press release last week. The imprint... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-16 13:04:40 UTC ]
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This morning, in a press release, Sarah McNally of McNally Jackson announced the launch of McNally Editions, a new paperback reprint series “devoted to hidden gems.” “As any bookseller knows, recommending books is the most rewarding part of our job—especially when you get to take the reader off... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-26 14:41:45 UTC ]
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Exploring the Ukrainian publishing sectorThe British Council, with support from the Ukrainian Book Institute, commissioned the research which was undertaken by Emma Shercliff from February to October 2020, with the aim of exploring the Ukrainian publishing sector in more detail, and finding ways... Continue reading at British Council global
[ British Council global | 2021-03-29 15:27:40 UTC ]
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Last but certainly not least: it’s the time for fiction! The National Book Foundation has announced the ten books contending for this year’s National Book Award for Fiction. The award, created in 1950, is the most prestigious literary prize in the United States, rewarding bold and cogent... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-18 14:15:26 UTC ]
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And now, it’s the time for the poets! Today, the National Book Foundation announced the longlist for the 2020 National Book Award for Poetry. The National Book Awards, created in 1950, is the most prestigious literary prize in the United States, rewarding bold and cogent writing. According to... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-17 14:15:43 UTC ]
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This month I’d like to recommend Dirty Dancing which, to my eternal shame, I had not seen until just last week. It is, of course, every bit as magnificent as I had been led to believe. I’ve also been greatly enjoying The Changeling, Victor LaValle’s 2017 NYC-set supernatural horror... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-14 08:47:20 UTC ]
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[caption id="attachment_126571" align="alignright" width="150"] Eric Zinczenko[/caption] After five years as CEO and 14 years with Bonnier Corp., Eric Zinczenko will be stepping down. Replacing Zinczenko will 25-year company vet, David Ritchie, who had been serving as EVP of operations out of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-17 14:08:15 UTC ]
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Lisa Lucas is stepping down as executive director of the National Book Foundation to become Senior Vice President & Publisher of Pantheon and Schocken Books. According to a press release from the NBF Lucas, who took over the ED role in 2016, …was instrumental in securing a $900,000 grant... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-15 13:10:05 UTC ]
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Torrance, Calif.-based Bobit Business Media has sold its automotive aftermarket division, consisting of two controlled-circulation magazines as well as a paid membership program, to 10 Missions Media, a St. Paul, Minn.-based publisher of five B2B publications serving various segments of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-22 15:09:13 UTC ]
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The climate activists release their first print publication this week. But does a crisis-hit planet make for winning journalism?In a move that feels more than slightly ironic, the climate activists Extinction Rebellion have decided to go into a media on the brink of extinction, having released... Continue reading at The Guardian
[ The Guardian | 2019-09-25 16:31:16 UTC ]
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[caption id="attachment_170775" align="alignright" width="150"] Jennifer Litterick[/caption] EnsembleIQ's board of directors has appointed Jennifer Litterick as the company's next CEO, effective immediately, marking the third leadership change at the Chicago-based B2B publisher since its... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-09 19:33:28 UTC ]
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