Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads through the platform. This real-time data would allow advertisers and publishers to tweak campaigns on the fly to make sure the marketing reaches the intended audience. Google hopes this type of demographic control—which goes a step beyond what TV offers with moment-by-moment performance reports—lures brands to spend more on digital. ComScore already offers an ad metric called Validated Campaign Essentials, which will now be baked into Google’s DoubleClick ad exchange. The partnership was announced today at the Interactive Advertising Bureau’s conference in Palm Springs, Calif. Google has been making a number of changes to its ad business to accommodate more brand advertisers to whom reaching the right crowd is more important than clicks. Google recently partnered with Nielsen to deliver YouTube demographic data. “There’s lots more to come, and we're working on ways to help brands at all stages of the measurement pyramid,” said Neal Mohan, Google’s vp of digital advertising in today’s press release. “More actionable, open and transparent measurement will help bring more great campaigns and brands online, which in turn helps to fund web services and content.” The comScore metric... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-11 00:00:00 UTC ]
[caption id="attachment_170775" align="alignright" width="150"] Jennifer Litterick[/caption] EnsembleIQ's board of directors has appointed Jennifer Litterick as the company's next CEO, effective immediately, marking the third leadership change at the Chicago-based B2B publisher since its... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-09 19:33:28 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Hanover, PA — Akadémiai Kiadó is relaunching their AKJournals publishing program―60+ peer-reviewed STM titles―on Sheridan PubFactory’s online hosting platform. Balázs Réffy, CEO, Akadémiai Kiadó said: “As the most prestigious STM publishing organization in Central and Eastern Europe, we are... Continue reading at Publishing Executive
[ Publishing Executive | 2019-06-05 13:54:55 UTC ]
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This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution provider information, audience snapshot, audience construction, and... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-03 16:21:31 UTC ]
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New Yorker writer Ken Auletta's new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)" has been on the reading list of many an agency executive since coming out earlier this month.Auletta has said he spoke with hundreds of people (notably not Omnicom chief executive... Continue reading at Advertising Age
[ Advertising Age | 2018-06-22 00:00:00 UTC ]
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Not all names of note spend mega-bucks on real estate. This week’s offerings include both a box-office star selling for $15.6 million on the Westside and a Pulitzer Prize-winning writer buying for $450,000 in Palm Springs. For a peek at a $26.75-million newly built contemporary in Pacific... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-26 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging... Continue reading at Advertising Age
[ Advertising Age | 2018-05-01 00:00:00 UTC ]
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Daniel Mallory was in the LAX lounge on his way back from a break in Palm Springs when his agent rang and said: "We've been resisting Hollywood because we wanted to close the publishing deal first, but Fox have offered US$1 million for the book â do you want it?'" For any novelist, let alone... Continue reading at Stuff
[ Stuff | 2018-02-06 00:00:00 UTC ]
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In this week’s Rundown: A challenging year lies ahead for online publishers, and just how big can Amazon's ad business really get? The post The Rundown: Tough times for publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-01 00:00:00 UTC ]
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This Finnish book lover reads the Guardian in order to keep in touch with the UK after coming here on the Erasmus programmeI’m originally from Helsinki, Finland. I majored in English philology at the University of Helsinki, and began an ongoing relationship not only with my British boyfriend but... Continue reading at The Guardian
[ The Guardian | 2016-12-16 00:00:00 UTC ]
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As recently as six years ago, when the Library of America released a collection of Shirley Jackson’s writings, her legacy was uncertain. “Shirley Jackson?” Newsweek critic Malcolm Jones wrote. “A writer mostly famous for one short story, ‘The Lottery.’ Is LOA about to jump the shark?” True, no... Continue reading at Slate
[ Slate | 2016-10-05 00:00:00 UTC ]
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In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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Razer is stretching again. The company best known for designing and manufacturing cutting-edge gaming notebooks and peripherals will soon offer a soundbar-and-subwoofer combo. The $199 Razer Leviathan boasts an impressive collection of features, including the ability to decode Dolby Digital and... Continue reading at PC World
[ PC World | 2014-10-28 00:00:00 UTC ]
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