MediaLink's Michael Kassan on being 'freaked out' when reading Ken Auletta's 'Frenemies'

New Yorker writer Ken Auletta's new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)" has been on the reading list of many an agency executive since coming out earlier this month.Auletta has said he spoke with hundreds of people (notably not Omnicom chief executive John Wren, who he said declined) in researching the book. One major character was MediaLink Chairman and CEO Michael Kassan, who said he spent a bit of time with Auletta over the past few years."It turned out to be a journey for me," Kassan says during a discussion the two held at Cannes. "If I'm honest, the first time I read a copy of the book, 'freaked out' would probably be a good description. What I can say is it was a journey that on balance was really worth it." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-22 00:00:00 UTC ]
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MediaLink's Michael Kassan on being 'freaked out' when reading Ken Auletta's 'Frenemies'

New Yorker writer Ken Auletta's new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)" has been on the reading list of many an agency executive since coming out earlier this month.Auletta has said he spoke with hundreds of people (notably not Omnicom chief executive... Continue reading at Advertising Age

[ Advertising Age | 2018-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business


10 of the Best Michael Crichton Books Everyone Should Read

By Dr Oliver Tearle (Loughborough University) The American author Michael Crichton (1942-2008) was a pioneer of what became known as the ‘techno-thriller’. He wrote novels informed by the latest up-to-date science on a range of issues, but what sets him apart is his willingness to adopt a... Continue reading at Interesting Literature

[ Interesting Literature | 2023-10-30 15:00:38 UTC ]
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Before Michael B. Jordan Played Him in ‘Just Mercy,’ Bryan Stevenson Was a Kid Who Loved to Read

The best-selling author and public interest lawyer comes from a family in which words mattered. A lot. Continue reading at The New York Times

[ The New York Times | 2020-01-23 10:00:04 UTC ]
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Kobo’s Michael Tamblyn on the Age of E-Reading

Ebook sales are driven by people over 50, according to Kobo CEO Michael Tamblyn. Here he talks about designing better ebooks and e-readers to encourage sales. The post Kobo’s Michael Tamblyn on the Age of E-Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

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Ken Michaels Gets New Job at Macmillan

Ken Michaels, currently the global chief operating officer of Macmillan Science and Education, has been named CEO of Macmillan Higher Education and Macmillan New Ventures. Continue reading at Publishers Weekly

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Reading the New York Times Magazine isn't what it used to be | Michael Wolff

The magazine was once the most hotly anticipated Sunday read. Now it's been eclipsed by the showy T style publicationTwo magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.The thin one, The New York Times Magazine, is largely about... Continue reading at The Guardian

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De Los | Reads: 9 books to read during the holidays by Latinx authors

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‘Didn’t read it, will not read it’: Harry and Meghan of little interest to Montecito neighbours

The world’s fastest-selling memoir is merely an episode in a soap opera in the Sussexes’ adopted Californian hometownOn the day Prince Harry’s controversial, headline-grabbing memoir Spare officially became the fastest-selling non-fiction book in history, the bookstore in his adoptive hometown... Continue reading at The Guardian

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New Right to Read Bill Expands School Library Access, Students’ Rights to Read

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2 great thrillers to read now -- and 2 for your summer reading list

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Reading Short Stories is Helping Me Fall in Love With Reading Again

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The Reading Agency reveals 2022 Quick Reads covers

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Why read what everyone else is reading? A guide to this season’s hidden gems.

Our critic’s picks include a new edition of “Chitty Chitty Bang Bang” and a biography of Whistler. Continue reading at The Washington Post

[ The Washington Post | 2020-12-02 14:00:00 UTC ]
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Read Harder: Read A Horror Book Published By An Indie Press

You will scare yourself silly with these chilling horror books published by an indie press. Continue reading at Book Riot

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Read Harder: Read a YA Nonfiction Book

Read Harder Challenge participants, and anyone looking for broader reading horizons, we've got your recommendations for the YA nonfiction book task. Continue reading at Book Riot

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Up Your Reading Game With These Book Reading Accessories

You can make your reading experience *even better* with these great book reading accessories. Continue reading at Book Riot

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Where do you read books? I read at the mall.

Books are about people. Reading while you’re around them is a useful reminder of that. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 12:00:00 UTC ]
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National Poetry Day reading lists to feature YA reads

YA-themed books will feature on this year's suggested reading lists to celebrate National Poetry Day on 3rd October. Continue reading at The Bookseller

[ The Bookseller | 2019-08-22 22:42:06 UTC ]
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Summer Reading Challenge kicks off as one in three parents say reading slips in holidays

One in three parents say regular reading with their children slips in the summer holidays, according to a Reading Agency survey ahead of this year's Summer Reading Challenge. Continue reading at The Bookseller

[ The Bookseller | 2019-07-12 00:23:25 UTC ]
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If you read one Mark Zuckerberg takedown today, read this one

Facebook cofounder Chris Hughes has harsh words about Facebook and its founder. Thursday morning, the New York Times published an op-ed by Facebook cofounder Chris Hughes that pulled no punches. Hughes’s message was right there in the headline: “It’s time to break up Facebook.”Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-05-09 00:00:00 UTC ]
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