For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of their posts to company pages, their branded groups, posts by company "influencers" who are part of LinkedIn's publishing program, employee posts, and "sponsored updates" ads that appear in users' streams.It will also let advertisers see "trending content," or topics and articles that specific audiences -- such as IT decision-makers -- are reading the most. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
When Papp International acquired Chouette in 2023, it brought the ancillary publishing program for The Little Prince into its licensing portfolio. The publisher has just closed a deal to become the lead publisher for ancillary publishing in the Americas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-03 04:00:00 UTC ]
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Read on to learn about the tie-in publishing program for 'Inside Out 2,' Bright Matter Books' new Minecraft workbooks, Rebel Girls' entry into fiction and cookbooks, the debut of Little Corgi Cuties from Disney Baby illustrator Jerrod Murayama, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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For many years, Microsoft sold its productivity software Word, Excel, PowerPoint, and so on in a bundle called Microsoft Office. In 2013, the company saw where the software industry was heading and began a transition to a subscription-based model. The suite of applications and a growing... Continue reading at PC World
[ PC World | 2024-05-30 10:30:00 UTC ]
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A24, the New York–based film and TV company, and Mack, the London-based publisher of art and photography books and critical studies, have partnered to distribute A24’s books worldwide, and to publish new books in the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-21 04:00:00 UTC ]
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The country's third largest trade publisher will mark its 100th anniversary with a series of events, starting with the release of the Simon & Schuster 100, a selection of titles that the company says reflects the scope of its publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-31 00:00:00 UTC ]
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Read on for news about the new publishing program based on popular board game Ticket to Ride, two recently released Dr. Seuss podcasts, merchandise to celebrate the 40th anniversary of the Tortall universe, a new Dick Tracy comic book series, brand extensions for Spookley the Square Pumpkin, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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Phaidon’s publishing program has always been characterized by a fundamental belief in the intrinsic value of art, and the role that books can play in bringing art into our lives. Our hundred-year anniversary gives us an opportunity to look to our past and see the origins of the ideas and ideals... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-15 08:35:11 UTC ]
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Read on for news about HarperCollins's books based on the popular 'Adopt Me!' game on the Roblox platform; license acquisitions for Andrews McMeel's expanding children's list, the publishing program for 'Disney Wish,' Mad Cave's Flash Gordon comics and graphic novels, Sourcebooks' Huggies... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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We spoke with Andrea Chambers, who heads the master’s degree program, about the tools publishing professionals need today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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Read on for news about HarperCollins Children’s Books' new trade publishing line tied to seven-year-old YouTube phenomenon Diana, a new set of National Hockey League activity books, DK's growing publishing program with the Met, and other recent happenings in licensed publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-01 05:00:00 UTC ]
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The SDG publishing program from Springer Nature today releases its 17th and final Sustainable Development Goal-specific portal, on education. The post International Day of Education: Springer Nature Opens 17th SDG-Related Portal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-24 14:20:27 UTC ]
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As an expansion of Knopf's publishing program, the publisher has formed Knopf Cooks, which will be led by executive editor Lexy Bloom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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Planeta, the largest Spanish-language publisher in the world, is relaunching its publishing program in the U.S. The new division will be based in Miami and led by Cristóbal Pera, formerly editorial director of Vintage Español. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
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Milestone Media, the African American–owned publisher that created the celebrated Black superhero comics universe, will relaunch its publishing program later this month with the release of newly created original series in digital and print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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The University of Johannesburg becomes one of the schools that add some 200,000 works annually to ProQuest's Dissertations & Theses program. The post University of Johannesburg Joins ProQuest’s Publishing Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-16 21:51:12 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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This year's Moscow School of Publishing program has been delivered in a series of digital lectures and conversations from the Garage Museum. The post Moscow School of Publishing: This Year a Digital Seminar Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-03 14:33:53 UTC ]
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Our annual look at graduate publishing programs lays out the fundamental facts about each program and includes chats with the directors to find the special ingredients that distinguish their programs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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