One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it will allow third-party content to be seeded natively into ESPN's editorial stream, including between articles in the ESPN newsfeed. "We used to work primarily with business development or product teams, and now we also work with sales teams," Outbrain vp of product marketing Matt Crenshaw said. "The result: product teams get better content recommendations, business teams get new revenue, and now ad sales teams get more flexibility to serve the ad campaigns that they sell directly." According to the publisher, it has more than 116 million unique visitors monthly across its digital networks. "This gives our sales team a new avenue by which to tap into the sponsored content marketplace. We look forward to bringing these solutions to our global customer base," ESPN Customer Marketing and Sales president Ed Erhardt added in a press release. Outbrain's content reaches 550 million people around the globe, providing a larger reach than most publications could do on their own. Using a variety of factors including what's on the Web page, previous user behavior, context of the user's visit and trending topics, it places promoted links on partner publication's pages. The company and its... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-26 00:00:00 UTC ]
It was a random day in August when a trade paperback copy of Lonesome Dove showed up in the mail from Simon & Schuster. It didn’t come with a press release or a note, and I’m still not sure who sent it to me (I’ve asked a few S&S publicists and it remains a mystery!), […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-10 11:50:25 UTC ]
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The technology industry over the last few years has felt a lot like an episode of the original Power Rangers: It’s AI, AI, AI. Artificial intelligence already had a nebulous and inconsistent definition here in the real world (almost everything we’re calling “AI” now is machine learning,... Continue reading at PC World
[ PC World | 2024-09-26 13:46:31 UTC ]
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In big news for bodies keeping the score and also bibliotherapy, Simon & Schuster have announced the November 7 release of actor Megan Fox’s debut poetry collection, Pretty Boys Are Poisonous, with imprint Gallery Books. Per the press release: “These poems were written in an attempt to... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-08 16:42:42 UTC ]
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The Woman in Me, which will cover pop star’s conservatorship experience among other topics, is set for release later this yearBritney Spears will release her tell-all memoir, The Woman in Me on 24 October, the publisher announced on Tuesday.The Woman in Me will be “a brave and astonishingly... Continue reading at The Guardian
[ The Guardian | 2023-07-11 16:02:28 UTC ]
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Most actors make terrible novelists – but writing the ‘cracking thriller’ Deadly Game was life-affirming for the veteran star, so never mind the finished productGod spare us another millionaire actor who fancies themself as a bestselling author –unless the actor is Michael Caine, in which case... Continue reading at The Guardian
[ The Guardian | 2023-06-08 12:30:07 UTC ]
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In 2016, Meta (then but a simple country Facebook) launched its open-source AI research library, the Pytorch framework. Six years and 150,000 projects from 2,400 contributors later, Meta announced on Monday that the Pytorch project will soon spin out from the company’s direct control to become... Continue reading at Engadget
[ Engadget | 2022-09-12 14:00:51 UTC ]
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Forefront Books and the Frederick Douglass Family Initiatives are teaming up to form Frederick Douglass Books, a publishing imprint meant to “establish a pathway for Black and Brown authors” into the publishing industry, the two organizations announced in a press release last week. The imprint... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-16 13:04:40 UTC ]
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This morning, in a press release, Sarah McNally of McNally Jackson announced the launch of McNally Editions, a new paperback reprint series “devoted to hidden gems.” “As any bookseller knows, recommending books is the most rewarding part of our job—especially when you get to take the reader off... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-26 14:41:45 UTC ]
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Exploring the Ukrainian publishing sectorThe British Council, with support from the Ukrainian Book Institute, commissioned the research which was undertaken by Emma Shercliff from February to October 2020, with the aim of exploring the Ukrainian publishing sector in more detail, and finding ways... Continue reading at British Council global
[ British Council global | 2021-03-29 15:27:40 UTC ]
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Last but certainly not least: it’s the time for fiction! The National Book Foundation has announced the ten books contending for this year’s National Book Award for Fiction. The award, created in 1950, is the most prestigious literary prize in the United States, rewarding bold and cogent... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-18 14:15:26 UTC ]
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And now, it’s the time for the poets! Today, the National Book Foundation announced the longlist for the 2020 National Book Award for Poetry. The National Book Awards, created in 1950, is the most prestigious literary prize in the United States, rewarding bold and cogent writing. According to... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-17 14:15:43 UTC ]
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[caption id="attachment_126571" align="alignright" width="150"] Eric Zinczenko[/caption] After five years as CEO and 14 years with Bonnier Corp., Eric Zinczenko will be stepping down. Replacing Zinczenko will 25-year company vet, David Ritchie, who had been serving as EVP of operations out of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-17 14:08:15 UTC ]
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Lisa Lucas is stepping down as executive director of the National Book Foundation to become Senior Vice President & Publisher of Pantheon and Schocken Books. According to a press release from the NBF Lucas, who took over the ED role in 2016, …was instrumental in securing a $900,000 grant... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-15 13:10:05 UTC ]
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Torrance, Calif.-based Bobit Business Media has sold its automotive aftermarket division, consisting of two controlled-circulation magazines as well as a paid membership program, to 10 Missions Media, a St. Paul, Minn.-based publisher of five B2B publications serving various segments of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-22 15:09:13 UTC ]
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'Rights departments of publishing houses invariably seem the poor relation of the sales team,' says Richard Charkin. The pandemic is a prompt to reconsider. The post Richard Charkin: Let’s Hear It for Book Rights Sales People Worldwide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-24 14:43:14 UTC ]
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Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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The climate activists release their first print publication this week. But does a crisis-hit planet make for winning journalism?In a move that feels more than slightly ironic, the climate activists Extinction Rebellion have decided to go into a media on the brink of extinction, having released... Continue reading at The Guardian
[ The Guardian | 2019-09-25 16:31:16 UTC ]
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[caption id="attachment_170775" align="alignright" width="150"] Jennifer Litterick[/caption] EnsembleIQ's board of directors has appointed Jennifer Litterick as the company's next CEO, effective immediately, marking the third leadership change at the Chicago-based B2B publisher since its... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-09 19:33:28 UTC ]
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Condé Nast Pulls Investment From FarFetch [caption id="attachment_161701" align="alignright" width="150"] José Neves[/caption] Condé Nast pulled its nearly $300 million investment in the London-based luxury fashion retail marketplace FarFetch, following concerns about the management of the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-09 18:18:07 UTC ]
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WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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