One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it will allow third-party content to be seeded natively into ESPN's editorial stream, including between articles in the ESPN newsfeed. "We used to work primarily with business development or product teams, and now we also work with sales teams," Outbrain vp of product marketing Matt Crenshaw said. "The result: product teams get better content recommendations, business teams get new revenue, and now ad sales teams get more flexibility to serve the ad campaigns that they sell directly." According to the publisher, it has more than 116 million unique visitors monthly across its digital networks. "This gives our sales team a new avenue by which to tap into the sponsored content marketplace. We look forward to bringing these solutions to our global customer base," ESPN Customer Marketing and Sales president Ed Erhardt added in a press release. Outbrain's content reaches 550 million people around the globe, providing a larger reach than most publications could do on their own. Using a variety of factors including what's on the Web page, previous user behavior, context of the user's visit and trending topics, it places promoted links on partner publication's pages. The company and its... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-26 00:00:00 UTC ]
Kurt Soller was promoted to editor of Bloomberg Businessweek's Etc. section. He'd been deputy editor of the section previously. Amelia Lester was promoted to executive editor of NewYorker.com. She'd been with the site since 2009. Time has named Meredith Long its publisher. Long had been leading... Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this
Following the appointment of Sabrina McCarthy as senior v-p, group sales at Perseus Books, part of CEO David Steinberger's restructuring efforts, the publisher announced further reorganization to its sales division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
More news stories like this
Razer is stretching again. The company best known for designing and manufacturing cutting-edge gaming notebooks and peripherals will soon offer a soundbar-and-subwoofer combo. The $199 Razer Leviathan boasts an impressive collection of features, including the ability to decode Dolby Digital and... Continue reading at PC World
[ PC World | 2014-10-28 00:00:00 UTC ]
More news stories like this
For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this
Facebook and two outside social scientists recently published a scientific paper in which they revealed that they had manipulated users’ news feeds to tweak their emotions. Since then, there has been a growing debate over the ethics and practice of Facebook experimenting on its users, as... Continue reading at Slate
[ Slate | 2014-06-30 00:00:00 UTC ]
More news stories like this
Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this
Rebelmouse has tapped Michael Hess as its first chief revenue officer, the latest step in the company's effort to broaden its pitch to marketers.Mr. Hess comes to Rebelmouse after less than a year at Greek mobile marketing firm Velti, which had sought to build a mobile ad network. Prior to... Continue reading at Advertising Age
[ Advertising Age | 2014-03-04 00:00:00 UTC ]
More news stories like this
A Little Friendly Orgy and other porn stories have been sold as work by the author of The Eagle Has LandedReaders fancying a journey into the world of the bestselling thriller author Jack Higgins may be getting a different kind of thrill, courtesy of another writer selling erotic novels under... Continue reading at The Guardian
[ The Guardian | 2014-02-24 00:00:00 UTC ]
More news stories like this
Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this
A Switzerland-based standards group wants to stop the madness of having a different charger for every laptop, and will publish a technical specification for universal laptop chargers early next year. The specification from the International Electrotechnical Commission will cover “a wide range of... Continue reading at PC World
[ PC World | 2013-12-18 00:00:00 UTC ]
More news stories like this
William Lynch has resigned as CEO of Barnes and Noble, while Michael Huseby has been appointed CEO of NOOK Media LLC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this
Following the completion of the merger between Penguin and Random House, CEO Markus Dohle announces the global senior executive team for the new Penguin Random House, which now controls around 25% of the trade book market in the US. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
More news stories like this
Fairfax Magazines will resign the licences, owned by IDG, to publish technology titles Computerworld, Reseller News and PC World in New Zealand. In a press release sent out to the media late yesterday, the organisation says the decision is based on ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-18 00:00:00 UTC ]
More news stories like this
Amazon's taken a number of steps to bring different types of content to the Kindle Store, and it's now venturing into an area that has a long history with the internet: fan fiction. The company's today announced Kindle Worlds, a new publishing platform that promises to pay writers royalties for... Continue reading at Engadget
[ Engadget | 2013-05-22 00:00:00 UTC ]
More news stories like this
Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at AdWeek
[ AdWeek | 2013-02-25 00:00:00 UTC ]
More news stories like this
At this point, expecting Amazon to actually divulge genuine numbers surrounding its Kindle business would be akin to expecting that so-called "fiscal cliff" to just vanish overnight. That said, the company's playing a little less coy than usual in a new press release that announces A/B testing... Continue reading at Engadget
[ Engadget | 2012-12-07 00:00:00 UTC ]
More news stories like this
Bounce Sales & Marketing is expanding its sales team to offer special services to larger... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this
Written By: Charlotte Williams Publication Date: Tue, 20/09/2011 - 14:30 Random House Group UK has made a series of promotions within its UK sales department, with changes at group level as well as at Ebury and Transworld. Deputy group sales director Ed Christie will now also be leading the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this
The Securities and Exchange Commission has charged a California man with insider trading in the run-up to the 2009 Disney-Marvel deal. The SEC says Toby G. Scammell took advantage of his girlfriend, an "extern" working at Disney's corporate strategy department, to learn about the company's $4... Continue reading at AllThingsD
[ AllThingsD | 2011-08-12 00:00:00 UTC ]
More news stories like this