One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it will allow third-party content to be seeded natively into ESPN's editorial stream, including between articles in the ESPN newsfeed. "We used to work primarily with business development or product teams, and now we also work with sales teams," Outbrain vp of product marketing Matt Crenshaw said. "The result: product teams get better content recommendations, business teams get new revenue, and now ad sales teams get more flexibility to serve the ad campaigns that they sell directly." According to the publisher, it has more than 116 million unique visitors monthly across its digital networks. "This gives our sales team a new avenue by which to tap into the sponsored content marketplace. We look forward to bringing these solutions to our global customer base," ESPN Customer Marketing and Sales president Ed Erhardt added in a press release. Outbrain's content reaches 550 million people around the globe, providing a larger reach than most publications could do on their own. Using a variety of factors including what's on the Web page, previous user behavior, context of the user's visit and trending topics, it places promoted links on partner publication's pages. The company and its... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
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The 10-year-old Shanghai International Children's Book Fair welcomes back its partner, Bologna, for collaboration and support. The post Shanghai’s Children’s Book Fair at 10: A Fifth Year for Its Bologna Partnership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-14 22:06:29 UTC ]
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In bookstores' L.A. heyday, shops were as ubiquitous as a certain coffee chain is today. But we're no slouches today, even if the internet removed many stores' physical presences. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-14 16:00:50 UTC ]
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When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek
[ AdWeek | 2023-11-13 21:00:00 UTC ]
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Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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At the Frankfurt Book Fair's comics center, German publishers see growing interest from readers and are expanding into manga and manwha. The post Frankfurt: German Comic Book Scene Grows in Partnerships appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 12:38:10 UTC ]
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The world of ants is a mysterious one, as we’re still learning new stuff about the most populous insect on Earth. Soon we’ll be able to get a more hands-on approach with everyone’s favorite picnic-ruiners, thanks to the forthcoming insect sim Empire of the Ants. The... Continue reading at Engadget
[ Engadget | 2023-10-13 19:10:34 UTC ]
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At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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The Fifth Circuit ordered an administrative stay to remain in place while an "expedited" appeals process plays out, effectively allowing Texas to enforce HB 900, the state's controversial book rating law, despite a district court finding it to be “a web of unconstitutionally vague requirements." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial intelligence company Seekr, according to president Richard Beckman. Among other elements of the... Continue reading at AdWeek
[ AdWeek | 2023-10-04 11:00:00 UTC ]
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Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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From Lawful Good to Chaotic Evil, where do your favorite book characters fall in their Dungeons & Dragons alignment? Continue reading at Book Riot
[ Book Riot | 2023-09-26 10:34:00 UTC ]
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My sophomore novel, Evil Eye, follows Yara Murad, a Palestinian American woman who begins to confront the psychological and interpersonal aftermath of her emotionally volatile childhood as her carefully constructed life begins to fall apart. In drafting this novel, which explores post-traumatic... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-22 08:35:35 UTC ]
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TikTok is rolling out a toolset that lets users label posts that have been created or enhanced by artificial intelligence. This move comes after the social media giant added a number of filters for video uploads that made heavy use of AI, and an image generator to help create unique backgrounds.... Continue reading at Engadget
[ Engadget | 2023-09-19 15:45:36 UTC ]
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The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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