One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it will allow third-party content to be seeded natively into ESPN's editorial stream, including between articles in the ESPN newsfeed. "We used to work primarily with business development or product teams, and now we also work with sales teams," Outbrain vp of product marketing Matt Crenshaw said. "The result: product teams get better content recommendations, business teams get new revenue, and now ad sales teams get more flexibility to serve the ad campaigns that they sell directly." According to the publisher, it has more than 116 million unique visitors monthly across its digital networks. "This gives our sales team a new avenue by which to tap into the sponsored content marketplace. We look forward to bringing these solutions to our global customer base," ESPN Customer Marketing and Sales president Ed Erhardt added in a press release. Outbrain's content reaches 550 million people around the globe, providing a larger reach than most publications could do on their own. Using a variety of factors including what's on the Web page, previous user behavior, context of the user's visit and trending topics, it places promoted links on partner publication's pages. The company and its... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-26 00:00:00 UTC ]
Hanover, PA — Akadémiai Kiadó is relaunching their AKJournals publishing program―60+ peer-reviewed STM titles―on Sheridan PubFactory’s online hosting platform. Balázs Réffy, CEO, Akadémiai Kiadó said: “As the most prestigious STM publishing organization in Central and Eastern Europe, we are... Continue reading at Publishing Executive
[ Publishing Executive | 2019-06-05 13:54:55 UTC ]
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Tim Greco has been hired and Holly Ruck and Malati Chavali have been named to new positions at Macmillan, where the sales team has been undergoing an overhaul of late. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-05 04:00:00 UTC ]
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This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution provider information, audience snapshot, audience construction, and... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-03 16:21:31 UTC ]
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DK is reorganizing its North American leadership structure, according to a letter from Mary Marotta, senior v-p, to staff. Among the changes is the appointment of Carol Stokke as the head of the sales team. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
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E-textbook platform Bibliotech has raised $4.2m in its latest funding round and plans to double the size of its 15-strong software and sales team in London over the next two years. Continue reading at The Bookseller
[ The Bookseller | 2018-09-11 00:00:00 UTC ]
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Summersdale’s sales and export director Nicky Douglas will be leaving the company on 29th March after more than 14 years in the role. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
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Unbound is bringing its sales and distribution arms in-house and has strengthened its sales team with two new hires. Continue reading at The Bookseller
[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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HarperCollins’ group sales director Oliver Wright has left the company with immediate effect. In a short statement issued on Friday (9th February), a spokesperson for the publisher said Wright had departed to “pursue other opportunities”. The sales team will report to HarperCollins c.e.o.... Continue reading at The Bookseller
[ The Bookseller | 2018-02-10 00:00:00 UTC ]
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The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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This Finnish book lover reads the Guardian in order to keep in touch with the UK after coming here on the Erasmus programmeI’m originally from Helsinki, Finland. I majored in English philology at the University of Helsinki, and began an ongoing relationship not only with my British boyfriend but... Continue reading at The Guardian
[ The Guardian | 2016-12-16 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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As recently as six years ago, when the Library of America released a collection of Shirley Jackson’s writings, her legacy was uncertain. “Shirley Jackson?” Newsweek critic Malcolm Jones wrote. “A writer mostly famous for one short story, ‘The Lottery.’ Is LOA about to jump the shark?” True, no... Continue reading at Slate
[ Slate | 2016-10-05 00:00:00 UTC ]
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Head of Zeus has established its own sales team to sell and market its books to independent and high street booksellers across the UK from the beginning of September. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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Quarto Publishing Group UK has made a series of appointments to its sales team, as part of a restructure. John Stefani, previously business development director at Simon & Schuster will take on the role of sales director, while Geraldine McBride, previously trade sales director at Bonnier... Continue reading at The Bookseller
[ The Bookseller | 2015-06-18 00:00:00 UTC ]
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Simon & Schuster UK has changed the structure of its sales team, merging its adult and children's teams. The sales structure will now be split into two divisions, with one focusing on bookshop, online and digital sales, and the other targeting mass market and special sales. As part of the... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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HarperCollins has made two appointments to its team in Ireland, with Mary Byrne promoted and Ann-Marie Dolan joining the sales team. Byrne, formerly HarperCollins Children's publicity director, will now become PR director, Ireland, taking responsibility for for the publicity strategy for the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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Phil Carroll, former head of book buying for Sainsbury's, is joining Pedigree Books Ltd as its interim head of sales. Pedigree Books, sister company to Pedigree Dolls & Toys, publishes annuals, yearbooks, learning and seasonal activity formats for children. Carroll will join the company on... Continue reading at The Bookseller
[ The Bookseller | 2015-04-30 00:00:00 UTC ]
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One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this