How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad formats, like autoplay video ads, which it sells to outside publishing partners through its newly named Twitter Audience Platform. One audio brand, JBL, said the audience platform helped expand the reach of its Promoted Tweets by 70 percent, and consumers were 15 times more interested in the posts thanks to the targeting capabilities. Samsung and Macy's reported similar results. The post How Twitter more than doubled its advertising audience appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-08-21 00:00:00 UTC ]
News tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities

Other Publishing stories related to: 'How Twitter more than doubled its advertising audience'


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities


Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this | News stories tagged with: #ad business #paying $1 #usa today #conde nast


The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget

[ Engadget | 2022-12-05 12:15:07 UTC ]
More news stories like this | News stories tagged with: #charging case #launch event #formally announce #engadget podcast #viable alternative #kindle scribe #hive social #kindle


News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp


Teen Vogue Summit Delivers A New Audience to Advertisers

[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
More news stories like this |


Facebook drives up to 7 times more traffic than Twitter. Get to know your social audience

Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social audience #social channels #distributed platforms #google amp #sponsored content


Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek

[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #private marketplaces #mediation services #ad server #ad services


Tweets versus Wall Street: analysts fear for Twitter in the battle for advertising

The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when,... Continue reading at The Guardian

[ The Guardian | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scheduled release #official release #bad news #published early #$1bn


Johnston Press doubles mobile audience

Digital income climbs 19.5% as regional newspaper publisher reports it is taking first Sky AdSmart local TV ad bookings Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-10-29 00:00:00 UTC ]
More news stories like this |


IBM Takes Aim at Twitter, Claims to Have Patented Online Advertising

IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age

[ Advertising Age | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising #exchange commission #online companies


Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday

[ Digiday | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #post publishers #year ahead #ad networks #brand advertising #premium content


How Twitter Is Cleaning Up Twitter—for Publishers

In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for... Continue reading at AdWeek

[ AdWeek | 2019-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making major


Twitter has a fix for its news problem—make a new Twitter!

Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company

[ Fast Company | 2018-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking news


An Audience of Nones: Publishers Pursue an Audience Allergic to Religion

There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religious affiliation #evangelical christians


Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #publishing world #long time #media businesses


Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with: #hardback books #publishing contract #hardback


Performing on Stage for an Audience of One

An excerpt from Alice Sadie Celine by Sarah Blakley-Cartwright Check out the audiobook edition of this excerpt, read by award-winning actress Chloë Sevigny, from Simon & Schuster Audio. Simon & Schuster Audio · ALICE SADIE CELINE Audiobook Excerpt – Chapter 1 AliceFRIDAY Opening night... Continue reading at Electric Literature

[ Electric Literature | 2023-11-20 12:05:00 UTC ]
More news stories like this | News stories tagged with: #audiobook edition #electric literature #audiobook


How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
More news stories like this | News stories tagged with: #generative ai #commercial purposes #copyright law


Publishers double down on events heading into 2024

Several digital publishers are doubling down on the business they still carry some authority over: events. Continue reading at Digiday

[ Digiday | 2023-11-14 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers