Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad formats, like autoplay video ads, which it sells to outside publishing partners through its newly named Twitter Audience Platform. One audio brand, JBL, said the audience platform helped expand the reach of its Promoted Tweets by 70 percent, and consumers were 15 times more interested in the posts thanks to the targeting capabilities. Samsung and Macy's reported similar results. The post How Twitter more than doubled its advertising audience appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-08-21 00:00:00 UTC ]
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#core audience
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#publishing partners
#promoted tweets
#targeting capabilities
Add four excellent new science fiction and fantasy titles to your TBR this week. Continue reading at Book Riot
[ Book Riot | 2024-08-09 15:15:00 UTC ]
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From fairy porn to romantasy via the Omegaverse, publishing is sexier than ever. The reason? A big shift in gen Z and millennial attitudes to respectability and shame ...I spent a fortnight reading nothing but smut and I don’t need to give you a reason. But since there is one, here it is:... Continue reading at The Guardian
[ The Guardian | 2024-08-06 04:00:33 UTC ]
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The Nintendo Wii was a bona-fide cultural juggernaut, with over 100 million consoles sold during its lifespan. It was never the biggest console in the world, with a size approximating a paperback book. Modders, however, have managed to shrink the Wii’s footprint way down. They made a functional... Continue reading at Engadget
[ Engadget | 2024-07-24 18:53:47 UTC ]
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#initial run
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Original film’s screenwriter in talks for sequel which will see Miranda Priestly battling a luxury brand outfit headed by former assistant Emily Charlton A sequel to hit 2006 comedy The Devil Wears Prada is under way at Disney, with key cast and crew widely expected to return, including director... Continue reading at The Guardian
[ The Guardian | 2024-07-09 11:46:42 UTC ]
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Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday
[ Digiday | 2024-06-26 13:42:23 UTC ]
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Today's links include the continued rise in independent bookstores, a master bookseller on bookselling, and more. Continue reading at Book Riot
[ Book Riot | 2024-05-24 19:41:49 UTC ]
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Guardian investigation identifies Jonathan Keeperman, a former lecturer at the University of California, Irvine, as ‘Lomez’A Guardian investigation has identified former University of California, Irvine (UCI) lecturer Jonathan Keeperman as the man behind the prominent “new right” publishing... Continue reading at The Guardian
[ The Guardian | 2024-05-14 10:00:15 UTC ]
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Seven says decision purely commercial but Financial Review editor accuses rival company of ‘abuse of market power’ Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe print edition of Nine’s Australian Financial... Continue reading at The Guardian
[ The Guardian | 2024-05-09 07:55:56 UTC ]
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On stage and screen, self-referential works such as A Strange Loop and American Fiction are on the rise, with playful postmodernism a potent weapon in the fight against inequalityOfficers storm a ballroom, releasing a flurry of bullets that pierce through a Black man as he collapses in a pool of... Continue reading at The Guardian
[ The Guardian | 2024-05-06 08:00:34 UTC ]
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Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek
[ AdWeek | 2024-05-01 21:11:08 UTC ]
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PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot
[ Book Riot | 2024-04-16 12:05:00 UTC ]
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During the summer of 1896, a poster of a redheaded woman riding a bicycle appeared in bookshop windows and newsstands in cities across the United States. Sporting a fashionable outfit, the cyclist gazes blankly beyond the viewer, seeming to exert little effort. Though her body occupies most of... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-03 08:55:47 UTC ]
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Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian
[ The Guardian | 2023-12-24 12:00:53 UTC ]
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Those Who Create Desire an Audience: A Conversation with Darlington Chibueze Anuonye, by Anthony Chibueze Ukwuoma Interviews [email protected] Tue, 11/28/2023 - 15:31 Darlington Chibueze Anuonye and his mother, July 2005, on the occasion of... Continue reading at World Literature Today
[ World Literature Today | 2023-11-28 21:31:59 UTC ]
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An excerpt from Alice Sadie Celine by Sarah Blakley-Cartwright Check out the audiobook edition of this excerpt, read by award-winning actress Chloë Sevigny, from Simon & Schuster Audio. Simon & Schuster Audio · ALICE SADIE CELINE Audiobook Excerpt – Chapter 1 AliceFRIDAY Opening night... Continue reading at Electric Literature
[ Electric Literature | 2023-11-20 12:05:00 UTC ]
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To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
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Several digital publishers are doubling down on the business they still carry some authority over: events. Continue reading at Digiday
[ Digiday | 2023-11-14 05:01:00 UTC ]
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Documentary tells story of David Holmes who sustained a spinal injury during filming of The Deathly Hallows: Part 1Daniel Radcliffe has teamed up with his Harry Potter stunt double, who became paralysed after an on-set accident, for an HBO documentary.David Holmes worked closely with Radcliffe... Continue reading at The Guardian
[ The Guardian | 2023-10-25 14:32:27 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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