WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
The 53 honorees on our list of Notable Leaders in Health Care work tirelessly across the industry to ensure the wellbeing of New Yorkers and the city overall. Here are five leaders that serve the city's hospitals, insurance companies and social services safety-net. Read the full list... Continue reading at Crains New York
[ Crains New York | 2024-11-25 10:33:25 UTC ]
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Police investigation into writer’s alleged tweet has sparked a debate over free speech, albeit a somewhat selective one There are few columnists with whom I disagree more than I do with the Daily Telegraph’s Allison Pearson. Yet, I welcome the decision by the police to drop their investigation... Continue reading at The Guardian
[ The Guardian | 2024-11-24 08:30:06 UTC ]
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Police were advised there was no chance of conviction against journalist after hate crime investigation, Guardian understandsEssex police have dropped their hate crime investigation into Allison Pearson, the Daily Telegraph columnist visited by police after she wrongly accused people of colour... Continue reading at The Guardian
[ The Guardian | 2024-11-21 19:36:20 UTC ]
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The Telegraph journalist sent a deeply offensive and inaccurate tweet. Yet she has won the support of a swath of newspapers, an ex-PM – and Elon MuskThe Allison Pearson saga is nothing if not a morality tale about the modern media. Among its many learnings are that calling a group of people of... Continue reading at The Guardian
[ The Guardian | 2024-11-20 08:50:32 UTC ]
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Somewhere along the way Pearson lost her sense of humour and now finds herself at the centre of a stormWe need to talk about Allison.Thirty years ago Allison Pearson was an award-winning TV critic for the Independent. Funny and sharp. About as close to a bleeding heart north London liberal as... Continue reading at The Guardian
[ The Guardian | 2024-11-18 19:10:42 UTC ]
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PM’s comments come as controversy continues about investigation into Telegraph columnist’s deleted tweetWhat is the Allison Pearson ‘racist’ tweet incident all about?Responding to tweets should not be the police’s first priority and forces should “concentrate on what matters most to their... Continue reading at The Guardian
[ The Guardian | 2024-11-17 22:00:19 UTC ]
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Force says Telegraph writer accused of inciting racial hatred, rather than committing a non-crime hate incident as she had claimedEssex police have defended their decision to investigate the Telegraph columnist Allison Pearson over a social media post, saying she is accused of “inciting racial... Continue reading at The Guardian
[ The Guardian | 2024-11-16 17:13:03 UTC ]
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Exclusive: Person who complained tells Guardian that columnist’s ‘Jew haters’ post was inflammatoryDaily Telegraph readers have woken up this week to successive front-page headlines alleging a grave threat to free speech, triggered by a star columnist’s “Kafkaesque” encounter with police.The... Continue reading at The Guardian
[ The Guardian | 2024-11-15 12:45:39 UTC ]
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At last, competency trumped loyalty.Mayor Eric Adams this week elevated Maria Torres-Springer — a deeply experienced public servant with allies in the business, real estate and nonprofit communities — to the number-two job at City Hall. The move elicited a collective sigh of relief that some... Continue reading at Crains New York
[ Crains New York | 2024-10-11 10:03:49 UTC ]
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It was a random day in August when a trade paperback copy of Lonesome Dove showed up in the mail from Simon & Schuster. It didn’t come with a press release or a note, and I’m still not sure who sent it to me (I’ve asked a few S&S publicists and it remains a mystery!), […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-10 11:50:25 UTC ]
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Actor Adam Pearson feels disfigurement onscreen is often presented as a problem. He sees it very differently. He talks about karaoke in Croydon, rivalry with his twin, Oscar ambitions – and why his mum refuses to believe he’s famousAdam Pearson has a longstanding argument with his mother,... Continue reading at The Guardian
[ The Guardian | 2024-10-06 10:00:02 UTC ]
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First Deputy Mayor Sheena Wright is expected to leave Mayor Eric Adams’ administration, the New York Post and other outlets reported Friday, making her the highest-ranking City Hall official to depart in the wake of the mayor’s criminal indictment and the federal investigations that have... Continue reading at Crains New York
[ Crains New York | 2024-10-04 17:56:58 UTC ]
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New York City Schools Chancellor David Banks will step down on Oct. 16, months earlier than he had previously planned to, City Hall disclosed late Wednesday.The unexpected move may deepen questions about the reasons for Banks’ departure, which comes after his phones were seized by federal agents... Continue reading at Crains New York
[ Crains New York | 2024-10-03 13:14:57 UTC ]
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Eric Adams stood alone in City Hall on Tuesday and tried to project confidence in his imperiled mayoralty as he answered in-depth questions for the first time since his federal corruption indictment.Adams was not seated at a table surrounded by his usual phalanx of deputy mayors, and instead... Continue reading at Crains New York
[ Crains New York | 2024-10-01 19:47:39 UTC ]
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Tim Pearson, a powerful aide to Mayor Eric Adams who was embroiled in multiple scandals during a tumultuous tenure in City Hall, announced his resignation late Monday.Pearson, a former colleague of the mayor’s in the police department, wielded significant power over the NYPD and contracts... Continue reading at Crains New York
[ Crains New York | 2024-10-01 15:09:19 UTC ]
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When Alex Spiro, an attorney for Mayor Eric Adams, filed a motion on Monday to dismiss the federal bribery charge against him, it was not the first time that one of the mayor’s lawyers had made such an argument. A different set of attorneys, from the firm WilmerHale, made many of the same claims... Continue reading at Crains New York
[ Crains New York | 2024-09-30 19:39:38 UTC ]
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Anyone who lived within 2 miles (3.2 kilometers) of the derailment can get up to $70,000 per household for property damage plus up to $25,000 per person for health problems. A federal judge on Wednesday approved a $600 million class-action settlement Wednesday that Norfolk Southern railroad... Continue reading at Fast Company
[ Fast Company | 2024-09-26 13:48:03 UTC ]
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The technology industry over the last few years has felt a lot like an episode of the original Power Rangers: It’s AI, AI, AI. Artificial intelligence already had a nebulous and inconsistent definition here in the real world (almost everything we’re calling “AI” now is machine learning,... Continue reading at PC World
[ PC World | 2024-09-26 13:46:31 UTC ]
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Chip Pearson, already a board member at When I Work, will step into the lead executive role after the company's former CEO left after less than two years. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-09-20 12:05:09 UTC ]
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Federal agents searched the homes of multiple senior officials in Mayor Eric Adams’s administration, including Police Commissioner Edward Caban and Deputy Mayors Sheena Wright and Philip Banks, according to people familiar with the matter.Investigators also seized the phones of officials... Continue reading at Crains New York
[ Crains New York | 2024-09-05 21:07:45 UTC ]
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