WPP and iHeartMedia join forces to lure more audio branding business

WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
News tagged with: #sonic logo #listeners associate #modern approach #audience tools #proprietary data #measurement approaches #press release #quarterly reports #client pilots #beach venue #pearson

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Facebook’s new branded-content guidelines will force some publishers to abandon a business model

A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution strategies #business model #post facebook


Walker Books and Girlguiding join forces to bring adventures into homes

This week Walker Books launched a family guide to adventure activities 100 Adventures to Have Before You Grow Up, the first children's book by author, adventurer and Girlguiding ambassador Anna McNuff.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-02 13:51:42 UTC ]
More news stories like this | News stories tagged with: #children's book #walker books


Konnie Huq joins forces with NLT to support fun run

Children’s author and presenter Konnie Huq will support the National Literacy Trust’s Where’s Wally? fun run in spring 2020 in London’s Queen Elizabeth Olympic Park. Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 14:42:23 UTC ]
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PRH joins forces with Sandhurst to publish 'inspirational book of life lessons'

Penguin Random House has joined forces with Royal Military Academy Sandhurst to publish an "inspirational book of life lessons" this Christmas. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 12:52:30 UTC ]
More news stories like this | News stories tagged with: #penguin random house #joined forces #life lessons


Harvard University Press and HarperCollins India join forces in South Asia

Harvard University Press and HarperCollins India have launched a new collaboration in South Asia today.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 05:45:01 UTC ]
More news stories like this | News stories tagged with: #harpercollins #harpercollins india


Puffin books join children's audio platform Yoto

Books from Puffin authors Roald Dahl and Paul McCartney are to be made available for purchase on Yoto, an audio platform for children that plays content using smart cards. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 14:08:31 UTC ]
More news stories like this | News stories tagged with: #puffin


Candy Jar and Hoho join forces for Shane the Chef cookbook

Welsh indie Candy Jar has joined forces with Hoho Rights to publish a new children's cookbook to accompany the Channel 5 animated series "Shane the Chef".  Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 17:12:19 UTC ]
More news stories like this | News stories tagged with: #cookbook #joined forces


Rebel Girls joins forces with International Rescue Committee

Rebel Girls has joined forces with the International Rescue Committee (IRC) and will donate $100,000 to the organisation over the next year.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-15 15:28:50 UTC ]
More news stories like this | News stories tagged with: #joined forces #rebel girls


NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with: #nielsen #working closely #find success #younger audiences


Foyles joins forces with Jacaranda to celebrate black British writers

Foyles bookshop has joined forces with indie publisher Jacaranda for its Twenty in 2020 initiative, celebrating black British writers. Continue reading at The Bookseller

[ The Bookseller | 2019-07-17 20:34:16 UTC ]
More news stories like this | News stories tagged with: #bookshop #indie publisher #joined forces #foyles bookshop


ICM Partners join forces with Curtis Brown Creative for writing course

US agency ICM Partners and Curtis Brown Creative are teaming up to launch a six-month online novel-writing course.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-16 00:00:00 UTC ]
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Gen Z doesn’t want to buy your brand, they want to join it

Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age

[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury business


Sue Rider joins forces with Northbank Talent

Sue Rider Management has become part of Northbank Talent Management, with founder Sue Rider joining the literary and talent agency as consultant. Continue reading at The Bookseller

[ The Bookseller | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #talent agency


Pan Mac and FSG join forces for Prato coup

Pan Macmillan and Farrar, Straus & Giroux will publish a recently re-discovered full version of a "towering work of autobiographical fiction" from one of the giants of 20th-century Italian letters. Continue reading at The Bookseller

[ The Bookseller | 2019-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #straus giroux #pan macmillan #pan mac


Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video briefing


Indie publishers and bookshop join forces for homeless charity

Independent publishers have joined forces with a Hackney bookshop for a charity event in aid of helping the homeless.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hackney bookshop #joined forces #independent publishers #indie publishers


Avon joins forces with Big Issue to launch crime writing competition

HarperCollins imprint Avon is partnering with the Big Issue magazine to find a new crime writer in a competition launching in March. Continue reading at The Bookseller

[ The Bookseller | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crime writer #big issue


Brand, Eclair and Lette join Comedy Women as judges

Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print prize #allison pearson