WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
Cevian Capital founder argues most of education publisher’s business is there and move would raise its valueBusiness live – latest updatesPearson’s biggest shareholder has said it should be relisted in the US, arguing that leaving London would be better for shareholders as most of the education... Continue reading at The Guardian
[ The Guardian | 2023-12-15 12:22:42 UTC ]
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A 73-year-old man who was first trapped in Gaza and then forced to walk from northern to southern Gaza to avoid Israeli airstrikes has reunited with his family at Toronto's Pearson International Airport. Continue reading at CBC
[ CBC | 2023-11-22 02:43:00 UTC ]
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After a perilous journey from Gaza to Egypt, which included a five-kilometre walk on foot, with his hands up as missiles exploded around him, Akram Al-Sabbagh was welcomed by his relieved family at Toronto Pearson International Airport Tuesday morning. Continue reading at CBC
[ CBC | 2023-11-21 17:11:07 UTC ]
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From a poignant reunion at Pearson airport in Toronto to pairs figure skating action in Chongqing, China, here are some of the best Canadian images of the past week. Continue reading at CBC
[ CBC | 2023-11-08 14:04:35 UTC ]
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Our annual ranking of the world’s biggest book publishers was once again topped by the STM and legal giant, which toppled Pearson from its perch in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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While many of the flashy, marquee mobility and transportation demos that go on at CES tend to be of the more... aspirational variety, Honda's electric cargo hauler, the Autonomous Work Vehicle (AWV), could soon find use on airport grounds as the robotic EV trundles... Continue reading at Engadget
[ Engadget | 2023-10-17 15:00:25 UTC ]
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Brink's security is suing Canada's biggest airline for more than $20 million for allegedly letting a thief walk into an Air Canada facility at Pearson airport and walk out with gold bars and cash. Continue reading at CBC
[ CBC | 2023-10-12 14:48:27 UTC ]
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The publishers are claiming unspecified damages from the file-sharing Library Genesis, which they say has distributed files illegallyFour leading US publishers have sued an online “shadow library” that allows visitors to download textbooks and other copyrighted materials free.Cengage, Macmillan... Continue reading at The Guardian
[ The Guardian | 2023-09-15 16:55:19 UTC ]
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Exclusive: prominent Indigenous journalist, who recently left the ABC, says he is being targeted by News Corp paper which ran story about a ‘bullying’ incidentFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastStan Grant... Continue reading at The Guardian
[ The Guardian | 2023-08-29 07:37:04 UTC ]
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Volga-Dnepr Airlines served notice Monday of its intent to initiate a formal dispute with the Canadian government over Ottawa's seizure of an Antonov-124 cargo plane that's been parked at Pearson airport ever since Russia launched its full-scale... Continue reading at CBC
[ CBC | 2023-08-18 08:00:00 UTC ]
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In big news for bodies keeping the score and also bibliotherapy, Simon & Schuster have announced the November 7 release of actor Megan Fox’s debut poetry collection, Pretty Boys Are Poisonous, with imprint Gallery Books. Per the press release: “These poems were written in an attempt to... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-08 16:42:42 UTC ]
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The Oracle by Joanna Pearson You name it, Lola’s found it in someone’s ear. A green Skittle, a watch battery, the tarnished back of a gold earring, a bunched-up bit of mint floss, a Lego head. Insects—yes, of course. Roaches of various sizes, a wasp, a small beetle. Hardened ear wax (cerumen,... Continue reading at Electric Literature
[ Electric Literature | 2023-07-31 11:05:00 UTC ]
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Chris Pearson told CBC News he was on his boat in the East Kootenay with his friend Jason when their kids came running over to tell them a little girl was floating in the waters of Wasa Lake. Continue reading at CBC
[ CBC | 2023-07-26 23:27:15 UTC ]
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The Woman in Me, which will cover pop star’s conservatorship experience among other topics, is set for release later this yearBritney Spears will release her tell-all memoir, The Woman in Me on 24 October, the publisher announced on Tuesday.The Woman in Me will be “a brave and astonishingly... Continue reading at The Guardian
[ The Guardian | 2023-07-11 16:02:28 UTC ]
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Most actors make terrible novelists – but writing the ‘cracking thriller’ Deadly Game was life-affirming for the veteran star, so never mind the finished productGod spare us another millionaire actor who fancies themself as a bestselling author –unless the actor is Michael Caine, in which case... Continue reading at The Guardian
[ The Guardian | 2023-06-08 12:30:07 UTC ]
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Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC
[ CBC | 2023-05-21 07:37:00 UTC ]
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Malala Yousafzai sells a new memoir to Atria, Crown buys an authorized Tupac bio, YA bestseller Mary E. Pearson is set to make an adult debut with Flatiron, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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The London-based educational publisher Pearson is designated today by Benetech as a 'Global Certified Accessible Publisher. The post Pearson Named A Benetech Global Certified Accessible Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-17 10:00:16 UTC ]
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Commissioners in Memphis have voted to send Justin Pearson back to the Legislature in Nashville. Republicans banished Pearson and Rep. Justin Jones last week over their role in a gun control protest on the House floor after a deadly school... Continue reading at CBC
[ CBC | 2023-04-12 19:04:26 UTC ]
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‘The Book Cover Review’ is an unabashed celebration of what makes book covers such a singular art form. During the height of the pandemic, as many of us hunkered down with a tower of unread books, David Pearson was doing something different: He was thinking intensely about their covers.Read... Continue reading at Fast Company
[ Fast Company | 2023-03-15 04:00:00 UTC ]
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