WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
Could the "wealth-conjuring machine" that is Canadian real estate grind to a halt after the COVID-19 crisis exposed its worst weaknesses? That's the concern many who watch a sector that makes up a bigger part of the Canadian economy than oil and... Continue reading at CBC
[ CBC | 2020-05-05 04:00:00 UTC ]
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Pearson has reported it will pay its final dividend for 2019 to investors and is not furloughing any staff, despite a 5% fall in global revenues for the first quarter as a result of Covid-19. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 16:58:47 UTC ]
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Long before Tinder, there was Jane Austen, warning your dates and their families that you looked nothing like your picture: in this instance, her subject was Mary Pearson, a portrait of whom has recently been discovered and acquired by Jane Austen’s House museum. Pearson, who likely inspired... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-07 15:55:45 UTC ]
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San Antonio-based TrueAbility, a skills assessment software company, has signed a multiyear agreement with Minneapolis-based Pearson VUE, enhancing the global testing company's ability to administer certification exams for clients that can accurately demonstrate a test taker's competencies and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-04 13:27:17 UTC ]
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Pearson has warned its profits will be hit, and paused its share buyback, after the Covid-19 pandemic closed testing centres and saw US state assessments postponed or waived. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 23:25:19 UTC ]
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Pearson’s 25% stake in Penguin Random House earned the company £65 million in operating profit in 2019. Pearson has sold its 25% share of PRH to Bertelsmann in a deal expected to generated net proceeds of $675 million when the transaction closes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Rachel Pearson reviews the sequel to “The House of God,” “Man’s 4th Best Hospital,” by Stephen Bergman, written under the pen name Samuel Shem, and discusses the book’s sexism and flaunting of privilege. Continue reading at New Yorker
[ New Yorker | 2019-12-25 13:00:00 UTC ]
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U.K.-based publisher Pearson is selling its last shares in Penguin Random House, representing 25% ownership of the company, to Germany's Bertelsmann, which will now have 100% ownership of the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-18 05:00:00 UTC ]
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Pearson is selling its remaining 25% stake in Penguin Random House to Bertelsmann, as its c.e.o. John Fallon prepares to retire next year. Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 01:20:40 UTC ]
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Pearson has won a contract with the UK Home Office to deliver secure English language tests (SELTs) to people who need to demonstrate their English language skills to work or live in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-12-17 10:16:56 UTC ]
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Members of several Canadian families who lost loved ones in the Ethiopian Airlines crash last March landed at Toronto’s Pearson International Airport Tuesday morning along with seven caskets carrying the remains of their relatives. Continue reading at CBC
[ CBC | 2019-10-22 17:42:52 UTC ]
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Editor of The Bookseller Philip Jones will interview former indie publisher turned audiobook pioneer Mark Pearson at the Frankfurt Book Fair, ahead of the announcement of the shortlists for this year’s FutureBook Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 14:44:34 UTC ]
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The producer of STM and legal materials overtakes Pearson as the world’s largest publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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In a third quarter trading update, Pearson has reported "weaker than expected" performance in its US higher education courseware business, with revenue down around 10%, but it still expects revenues to stabilise for the whole group this year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 09:00:05 UTC ]
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The climate activists release their first print publication this week. But does a crisis-hit planet make for winning journalism?In a move that feels more than slightly ironic, the climate activists Extinction Rebellion have decided to go into a media on the brink of extinction, having released... Continue reading at The Guardian
[ The Guardian | 2019-09-25 16:31:16 UTC ]
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[caption id="attachment_170775" align="alignright" width="150"] Jennifer Litterick[/caption] EnsembleIQ's board of directors has appointed Jennifer Litterick as the company's next CEO, effective immediately, marking the third leadership change at the Chicago-based B2B publisher since its... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-09 19:33:28 UTC ]
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Pearson has admitted a data breach that saw around 13,000 of its US school and university student accounts accessed by hackers. Continue reading at The Bookseller
[ The Bookseller | 2019-08-04 19:12:10 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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Two Sunwing employees accused of importing cocaine through Toronto's Pearson airport are among 11 people facing dozens of drug-trafficking charges after an undercover operation led by Kitchener RCMP and involving law enforcement in southern... Continue reading at CBC
[ CBC | 2019-07-26 14:59:35 UTC ]
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Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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