WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
The company, which was on a steady recovery path, was biggest faller on FTSE 100 on WednesdayShares in Pearson slumped by as much as 12% after Apollo said it would not make another bid for the educational publisher after having a third offer valuing the company at £7.2bn, including debt,... Continue reading at The Guardian
[ The Guardian | 2022-03-30 12:09:13 UTC ]
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Stocks that traded heavily or had substantial price changes Friday: DocuSign, Zumiez fall; Pfizer, Pearson rise Continue reading at ABC News
[ ABC News | 2022-03-11 21:18:01 UTC ]
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Market value increases by nearly £1bn as Apollo considers improved cash offer after £6.4bn deal rejectedPearson’s market value jumped by as much as a fifth after a US private equity group said it was considering making an improved cash offer after the educational publisher’s rejection of a... Continue reading at The Guardian
[ The Guardian | 2022-03-11 13:22:21 UTC ]
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Pearson up 21% in London after Apollo says mulling possible cash offer for group Continue reading at MarketWatch.com
[ MarketWatch.com | 2022-03-11 11:30:01 UTC ]
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Pearson has seen full-year group sales up 8% in 2021 with profits expected to boom by a third, the company revealed in a trading update. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 18:17:49 UTC ]
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Pearson reunites with Colin Gottlieb to lead its branded content and client solutions teams. Continue reading at Media Week
[ Media Week | 2022-01-10 17:21:08 UTC ]
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Lit Lists Artists of different styles often collaborate in the creation of their work. When words and images intersect, they can come together to produce something beneficial for both learning and inspiration. As children, many of us experience this in... Continue reading at World Literature Today
[ World Literature Today | 2021-11-12 14:36:21 UTC ]
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The History Press has landed an "enthralling account" of hidden war stories from Berlin-based university lecturer and cultural historian Joseph Pearson. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 16:49:43 UTC ]
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Amy Pearson is joining DK as global brand and communications director, succeeding Louise Brown when she leaves the company at the end of November. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 13:28:25 UTC ]
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Air traffic is picking back up after dropping dramatically amid the COVID-19 pandemic, and more people need to get from an airport to where they're going. To make things a little easier for airline passengers, Uber is rolling out a bunch of tools centered around airport rides.The Uber Reserve... Continue reading at Engadget
[ Engadget | 2021-10-06 13:54:52 UTC ]
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Educational publishers Macmillan Learning, Cengage Group, Elsevier, McGraw Hill and Pearson have obtained a preliminary injunction against 60 websites that sell illegal, unlicensed copies of e-books. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 14:17:26 UTC ]
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This morning, in a press release, Sarah McNally of McNally Jackson announced the launch of McNally Editions, a new paperback reprint series “devoted to hidden gems.” “As any bookseller knows, recommending books is the most rewarding part of our job—especially when you get to take the reader off... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-26 14:41:45 UTC ]
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Exploring the Ukrainian publishing sectorThe British Council, with support from the Ukrainian Book Institute, commissioned the research which was undertaken by Emma Shercliff from February to October 2020, with the aim of exploring the Ukrainian publishing sector in more detail, and finding ways... Continue reading at British Council global
[ British Council global | 2021-03-29 15:27:40 UTC ]
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Pearson has confirmed it will be keeping office locations at Oxford and Harlow, and at its headquarters at 80 Strand WC2, despite this week announcing a strategy of "significantly" reducing office space. Continue reading at The Bookseller
[ The Bookseller | 2021-03-12 23:30:26 UTC ]
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Bradford Pearson uncovers the story of a Japanese American internment camp squad. Continue reading at The Washington Post
[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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Pearson has released a series of editorial guidelines on ethnicity and race, aiming to help fight systemic racism in education. Continue reading at The Bookseller
[ The Bookseller | 2021-03-02 08:37:35 UTC ]
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Several international travellers arriving at Toronto's Pearson airport have refused to comply with a new rule requiring a hotel quarantine of up to three days, local police said Wednesday. Continue reading at CBC
[ CBC | 2021-02-24 23:57:46 UTC ]
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The Anti-Virus website takes on figures like Toby Young and Allison Pearson - and its creators think it has them on the runCoronavirus – latest updatesSee all our coronavirus coverageSometimes, Stuart Ritchie feels like he’s being pursued by an army of smiley faces. The lecturer at the Institute... Continue reading at The Guardian
[ The Guardian | 2021-01-25 07:00:08 UTC ]
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Pearson has reported group sales fell 10% in 2020 in its January trading update, reflecting the continuing impact of Covid. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 21:27:03 UTC ]
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In “The Eagles of Heart Mountain,” Bradford Pearson provides a compelling and necessary history of Japanese American incarceration in World War II. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-01-13 16:04:01 UTC ]
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